ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Design for Good / Motion / Film Craft
Annual ID
ADC102_MOT070M
About the Work
For seven years, #LoveHasNoLabels addressed bias in America, but come 2022, the nation had become so polarized that no amount of facts or logic could ever cut through.
So, rather than try to convince people, we told a story, because science shows that storytelling is an infinitely stronger tool for getting people to listen. Our film, “The Gentle Giant,” available on Hulu, portrayed the untold relationship between Bridgett and George Floyd, brother and sister, in a relatable tribute that showed George as a human being, with a life and story that were far bigger than one tragic moment in time.
So, rather than try to convince people, we told a story, because science shows that storytelling is an infinitely stronger tool for getting people to listen. Our film, “The Gentle Giant,” available on Hulu, portrayed the untold relationship between Bridgett and George Floyd, brother and sister, in a relatable tribute that showed George as a human being, with a life and story that were far bigger than one tragic moment in time.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
R/GA US
Production Company
Smuggler / New York
Associate Creative Director
Corey Thorn
Rowan Mansfield
Chief Creative Officer
Shannon Washington
Tiffany Rolfe
Composer
Jacob Plasse
Creative Director
Jj Lim
Kelly Bayett
Design Director
Pawel Rokicki
Director
Andre Muir
Editor
Nathan Rodgers
Executive Creative Director
Fernando Hernandez
Executive Producer
Ashley Benton
Brian Carmody
Jaclyn Larson
Patrick Milling-Smith
Pete Jones
Producer
Alex Berner-Coe
Manny Caston
Assistant Editor
Dominique Machain
Senior Producer
Vitor Rossellini
Business Affairs
Marissa Burnett
Color
Blacksmith / New York
Colorist
Mikey Pehanich
Editorial
Cabin Edit / New York
Executive Director, Business Affairs
Lynda Blaney-Smith
Executive Director, Content Production
Chris Detoy
Executive Production Director
Jeff Skutnik
Finishing
Shape + Light / Los Angeles
Group Account Director
Carmen Cramer
Head of Production
Alex Hughes
Managing Director
Maggie Maede
Music
Barking Owl / New York
Post Producer
Andrea Cantor
Senior Content Producer
Lauren Powzyk
Senior Content Producer, Art
Yassmina Fandi
Sound Design
One Thousand Birds / New York
Sound Design/Mix
Hayley Livingston
VP, Managing Director
Kelli MacDonald
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