ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Craft in Motion / Film / Editing
Annual ID
ADC102_MOT082M
About the Work
Neglect is a serious problem. Nearly 60,000 children faced threats to their physical and emotional health last year. Yet most people are unaware of the extent of this problem. A fact that SOS-Kinderdorf wants to change. The non-profit organization acts according to the guiding principle: Everyone needs a family. It is dedicated to supporting children and families in need and wants to draw attention to the suffering of children in our midst. With the emotional single online film “Invisible to Society”, SOS-Kinderdorf uses invisibility to fight for more visibility. The editing of the film creates an oppressive atmosphere. We used fractal editing to capture the children's discomfort in their everyday lives.
Static shots put the focus on the children's suffering, while we showed mainly details of the surroundings that illustrate their neglect. In the special effects, we worked with transparency to give the impression that the children disappear in this inappropriate setting for children.
Static shots put the focus on the children's suffering, while we showed mainly details of the surroundings that illustrate their neglect. In the special effects, we worked with transparency to give the impression that the children disappear in this inappropriate setting for children.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
thjnk München GmbH
thjnk ag / Hamburg
Production Company
27 Kilometer Entertainment
Music / Sound Production Company
2WEI Music
Post Production Company
27 Kilometer Entertainment
Art Director
Daniel Machauer
Chief Creative Officer
Armin Jochum
Copywriter
Luis Groitl
Creative Director
Dimitrios Arampatzioglou
Ludwig Rist
Director
Arne Totz
Director of Photography
Nico Knoblauch
Executive Creative Director
Hans-Peter Sporer
Executive Producer
Julian Pfretzschner
Producer
Henning Körner
Philip Huber
Sound Designer
Marco Dahl
Account Manager
Lea Wahlhäuser
Managing Director Account
Thomas Canzar
Related Awards
