ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Craft in Motion / Film / Use of Music / Sound
Annual ID
ADC102_MOT088M
About the Work
Kubota, a global agricultural and construction machinery manufacturer, celebrated 100 years since making its first engine in 2022.
We made the website “Kubota Engine Discovery” that introduces the footsteps of 100 years of Kubota engines and conveys their appeal.
This film was created as a concept film of “Kubota Engine Discovery”.
At the end of this film, the following message appears on-screen:
All music was created from only Kubota engine and factory sounds.
Amazingly, the music played in this film was made using nothing but Kubota engine sounds and factory sounds.
Watching how Kubota engines are made, people can feel the 100-year history of Kubota engines through the sound.
What kind of sound did people hear 100 years ago?
Just as we hear electronic sounds mixed with the latest technology and AI-composed sounds, people who heard the sound of an oil engine for the first time must have heard it with surprise and hope for the future.
"This Sound. The beginning of everything."
This film begins with a scene of running an engine manufactured about 100 years ago.
The sound of that engine changed to the sound heard at Kubota's factories.
And that sound begins to play Maurice Ravel's Bolero, which was composed about 100 years ago.
And that sound will eventually lead to the sound of the latest engine being used now.
The solo performance of the about 100-year-old Kubota engine ultimately transforms into a musical soundscape of many performers, much like an orchestra, perhaps expressing something of Kubota Engine's manufacturing processes, which are unique the world over.
We made the website “Kubota Engine Discovery” that introduces the footsteps of 100 years of Kubota engines and conveys their appeal.
This film was created as a concept film of “Kubota Engine Discovery”.
At the end of this film, the following message appears on-screen:
All music was created from only Kubota engine and factory sounds.
Amazingly, the music played in this film was made using nothing but Kubota engine sounds and factory sounds.
Watching how Kubota engines are made, people can feel the 100-year history of Kubota engines through the sound.
What kind of sound did people hear 100 years ago?
Just as we hear electronic sounds mixed with the latest technology and AI-composed sounds, people who heard the sound of an oil engine for the first time must have heard it with surprise and hope for the future.
"This Sound. The beginning of everything."
This film begins with a scene of running an engine manufactured about 100 years ago.
The sound of that engine changed to the sound heard at Kubota's factories.
And that sound begins to play Maurice Ravel's Bolero, which was composed about 100 years ago.
And that sound will eventually lead to the sound of the latest engine being used now.
The solo performance of the about 100-year-old Kubota engine ultimately transforms into a musical soundscape of many performers, much like an orchestra, perhaps expressing something of Kubota Engine's manufacturing processes, which are unique the world over.
2023 Awards
Total Points: 3
Merit Honor
Credits
Production Company
BBmedia Inc. / Tokyo
Director
Yow Sakuma
Producer
Yuichiro Ikeda
Cinematographer
Kenta Hirai
Music Composer
Yuji Hagiwara
Assistant Producer
Atsushi Suzuki
Colorist
Naotaka Takahashi
Lighting Engineer
Keigo Nagao
Logo & Title Designer
Yuichi Fujii
Mixing Engineer
Tomotsugu Kawabata
Yuji Murata
MUSIC ENGINEER
Takashi Akaku
Music Producer
Kazuyuki Haga
Offline Editor
Kyohei Asami
Online Editor
Mao Kondo
Kosuke Oshikiri
Planner
Hidekazu Sakane
Production Assistant
Asami Watanabe
Alim Djailani Suzuki
Tomohiro Takenaka
Recording Assistant
Mathieu Kranich
Supervisor
Masayuki Tamura
Related Awards
