ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
About the Work
An audio-visual series, led by photographer Bronson Farr, launches Out & Open on Absolut.com by bringing to life real stories from inside the walls of these vital spaces. In the series, members of the LGBTQ community share their personal stories that highlight the poignant role that LGBTQ bars have played, and continue to play, in their lives. These stories recall the joyful, emotional memories of what it was like to first enter a LGBTQ bar, pay homage to those that have closed, share how they have been spaces for social justice, and more. In a "Love Letter" to beloved New York City LGBTQ bar Eastern Bloc, Bowen Yang summarizes it best as, "LGBTQ bars are monuments to our past, venues for the present, and gateways to our future."
To highlight the importance of protecting the future of LGBTQ bars and restaurants, Absolut is partnering with the NGLCC to make the organization’s training programs around succession planning more accessible to more LGBTQ business owners.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
McCann Worldgroup
Weber Shandwick / New York
Internal / In-House Agency
Pernod Ricard / North America
Freelancer
Bronson Farr
Creative Director
Emily Longfield
Nichola Taylor
Associate Creative Director
Louisa Hager
SVP
Susannah Frank
Associate
Laura Mays
Director & Photographer
Bronson Farr
EVP
Jennifer Zarrillo
Junior Associate
Christopher Do
Manager
Carly Pascal
Senior Manager
Caitlin Musch
VP
Emily Banks
Katherine Valauri
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