ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Design for Good / Packaging Design
Annual ID
ADC102_PKG003G
About the Work
Solitary Bees are essential for populating 1/3 of the world’s food crops, however most people don’t know they exist. Unlike the more well-known Honeybee, they don’t live in hives, they live in holes found in nature, but due to human interference, their nesting grounds are fast disappearing.
At Inverroche, a premium gin with sustainability at its core, we appreciate that these bees pollinate our Gin’s key ingredient Fynbos, without them we, and everyone else would cease to exist. We knew we couldn’t stop the urban sprawl, but with South Africans help we could help alleviate some of its harmful effects. The answer lay in bee hotels. Bee hotels were developed to mimic Solitary Bee’s natural nesting grounds, and we found an innovative way to incorporate them into our packaging. Introducing the Inverroche Bee&Bee. Packaging that houses both our gin, and once reassembled and hung outdoors Solitary Bees too. Enabling consumers to provide Solitary Bees with safe new homes in theirs. But it wasn’t enough to just change our packaging, we needed to change consumers behavior.
All our marketing channels, and even the Bee&Bee itself showed consumers how to stop being part of the problem and how to become part of the solution. Thereby creating more advocates for environmental good.
In our first production run, with South Africans help, we had provided accommodation for 672,000 very appreciative little occupants. And we expect a further few million more in phases two and three.
2023 Awards
Total Points: 45
Gold Cube
Credits
Agency
Grid Worldwide / Johannesburg
Production Company
Houtlander / Johannesburg
Art Director
Kyle Schoeman
Chief Creative Officer
Nathan Reddy
Creative Director
Jared Kushner
Kyle Schoeman
Lilian van der Merwe
Designer
Marios Flourentzou
Izabel Barkhuizen
Executive Creative Director
Clinton Bridgeford
Executive Producer
Hazel Neuhaus
Photographer
Nick van Reenen
Russel Smith
Producer
Kim Solomons
Strategist
Nikki Erasmus
Account Manager
Bonginkosi Nkonyane
Biodiversity Researcher
Chevonne Reynolds
Business Unit Director
Deen Woodman
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