ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Food / Beverage / Food - Series
Annual ID
ADC102_PKG014B
About the Work
Greenhouse gases, overpopulation, and global dietary issues all point to one fact: our food system needs an upgrade.
SIMULATE is a food technology company that is on a mission to upgrade the world to a positive food system. The company’s simulated, plant-based products offer a sustainable alternative to some of our favorite animal-based foods (chicken nuggets, wings, and now, tenders, need we say more?). In 2019, the company launched Nuggs, the most advanced chicken nugget simulation on the planet. Since that time, their sales, retail footprint, and product portfolio has rapidly grown.
Inspired by technology interface design with minimal futurist ethos, we gave SIMULATE a brand refresh across all packaging and online. Our work celebrates the process: lab to table food that is constantly being iterated upon and updated from customer reviews. As the brand grows and expands to new categories, we built an operating system that can flex to any aisle.
Our packaging can be seen in stores all over America, online, and on Instagram feeds everywhere.
2023 Awards
Total Points: 9
Bronze Cube
Credits
Design Firm
CENTER / Brooklyn
Copywriter
Kevin Batory
Creative Director
Alex Center
Photographer
Lance Langel
Design Director
Andrew Galloway
Project Manager
Madeline Beard
Senior Designer
Pete Freeman
Stylist
Erica Boisaubin
Founder
Ben Pasternak
Hair & Makeup
Tatyana Harkoff
Managing director
Ashleigh Bowring
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