ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
Category
Food / Beverage / Beverage - Series
Annual ID
ADC102_PKG041M
About the Work
OVERVIEW
We have embodied a philosophy of the paths of human life in a unique concept design for a new wine.
CHALLENGE
We were given the freedom to create without limits and designed a wine bottle and packaging portraying the unique history and flavor of low-intervention wine.
SOLUTION
We called it “aperta”, meaning “open”, using doors on each bottle to lead you into each of their stories. We divided the wines by age - young, middle-aged, and old - each one presented in the three different types, namely rose, white and red wine.
The overall design is a visualization of a philosophy of the paths of human life with different doors, stairs, and passages through which man passes, changes, and matures, just as with wine․
The illustrations and colors vary between the three age categories, depicting developing life journeys and different experiences and tendencies from age to age.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
Backbone Branding / Yerevan
Creative Director
Stepan Azaryan
Art Directors&Illustrator
Marieta Arzumanyan
Brand Strategist
Lusie Grigoryan
Junior Designer
Liana Mazmanyan
Lilit Hovhannisyan
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