ADC Awards

The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.

2023 ADC Awards - Packaging Design


Agency Backbone Branding / Yerevan

Client Agro Managment LTD


Food / Beverage / Beverage - Series

Annual ID


About the Work

OVERVIEW We have embodied a philosophy of the paths of human life in a unique concept design for a new wine. CHALLENGE We were given the freedom to create without limits and designed a wine bottle and packaging portraying the unique history and flavor of low-intervention wine. SOLUTION We called it “aperta”, meaning “open”, using doors on each bottle to lead you into each of their stories. We divided the wines by age - young, middle-aged, and old - each one presented in the three different types, namely rose, white and red wine. The overall design is a visualization of a philosophy of the paths of human life with different doors, stairs, and passages through which man passes, changes, and matures, just as with wine․ The illustrations and colors vary between the three age categories, depicting developing life journeys and different experiences and tendencies from age to age.

2023 Awards

Total Points: 3

Merit Honor



Backbone Branding / Yerevan

Creative Director

Stepan Azaryan

Art Directors&Illustrator

Marieta Arzumanyan

Brand Strategist

Lusie Grigoryan

Junior Designer

Liana Mazmanyan
Lilit Hovhannisyan

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