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Category
Science / Medical
Annual ID
ADC102_PRD011B
About the Work
15 million babies are born preterm every year. After birth, they are immediately separated from their parents and placed in incubators to aid their recovery. Studies have shown that skin-to-skin touch with their parents is vital for newborns as it increases their chances of survival by 36%.
As skincare experts, NIVEA believes in the power of human touch.
With its global #CareForHumanTouch initiative, NIVEA supports skin-touch projects to promote the quality of life for people at risk of loneliness like babies born preterm, visually impaired individuals and elderly with dementia. NIVEA also aims to make 100 million people aware of the proven health benefits of skin-touch by 2025. Our brief was to focus on their preterm baby initiative, to make a tangible difference for preemies while also highlighting the power of human touch to consumers. The LOVING TOUCH is currently in the prototype stage and was trialled at Hospital Sao Paulo.
As skincare experts, NIVEA believes in the power of human touch.
With its global #CareForHumanTouch initiative, NIVEA supports skin-touch projects to promote the quality of life for people at risk of loneliness like babies born preterm, visually impaired individuals and elderly with dementia. NIVEA also aims to make 100 million people aware of the proven health benefits of skin-touch by 2025. Our brief was to focus on their preterm baby initiative, to make a tangible difference for preemies while also highlighting the power of human touch to consumers. The LOVING TOUCH is currently in the prototype stage and was trialled at Hospital Sao Paulo.
2023 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Publicis One Touch / Hamburg
Associate Creative Director
Thiago di Gregorio, Fernanda Roedel, Rodrigo Stroisch
Creative Director
Denis Kakazu
Simon Lotze
Design Director
Roland Hein
Director
Bia Vilela Luiza de Andrade FIGAS
Executive Creative Director
Axel Grimald
Executive Producer
Cassiano Derenji, Lari Miranda
Photographer
Alessandra Levtchenko
Producer
Leonie Harnack
Marten Mochel
Strategy Director
Marissa Moody
DoP
Bruno Tiezzi
Head of Strategy
Tanya Dernaika
Senior Designer
Armin Warnecke
Senior Producer
Alexa Geiger
Account Director
Elodie Straub
Business Director
Plinio Campos
Business Executive
Pietra Raya
Chief Content Officer
Kim Piquet
Composting
Phil Schilling
Director Consulting
Celia Brauner
GCI
Victor Portella
Global Business Lead
Lucia Lafuenti
Global Director Brand Communications
Alex Kruemke
Global Senior Communications Lead
Carolina Ivarsson
Grading
Maximilian Baule
Head of Production
Giacomo Pandolfini
Wonder Bettin
MKT Communications & Media Manager
Veronica Sá
Music director
Lucas Mayer
PR & Communications
Lais Sangalo
Project Management
Vanshika Sharma
Senior Account Management
Marjorie Gentina
Senior Creative Project Manager
Denise Kotsubo
Senior Manager Communications Production
Natalie Bell
Vice President
Tobias Collée
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