ADC Awards
The ADC Annual Awards is the oldest continuously running industry award show in the world. Now in its incredible 102nd year, these awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design all with a focus on artistry and craftsmanship.
#RealSoaps
Agency MullenLowe SSP3 / Bogota + Unilever / Bogotá + Austria Films Colombia / Bogota + Babel / Bogotá
Category
Design for Good / Product Design
Annual ID
ADC102_PRD018M
About the Work
80% of women are unhappy with what they see in the mirror, making them feel ashamed and insecure about parts of their skin such as wrinkles, stretch marks, cellulitis, birth marks and even freckles. Dove has a clear brand purpose: to make beauty a source of confidence, not anxiety.
For the first time in history Dove changed its iconic bar soaps, exposing bars people had never seen on the market, but had always been there: the ones with factory flaws such as cracks, slits and bumps, that just like the marks on the skin, make part of real beauty. This proved not even the soaps that we perceive as smooth, delicate and perfect, actually are and showed that the marks that make us real, are beautiful.
A truthful and beautiful tribute to real skin, led to empower every women who had ever felt insecure to show their true self posting their real skin on social media with the hashtag #RealBeauty.
For the first time in history Dove changed its iconic bar soaps, exposing bars people had never seen on the market, but had always been there: the ones with factory flaws such as cracks, slits and bumps, that just like the marks on the skin, make part of real beauty. This proved not even the soaps that we perceive as smooth, delicate and perfect, actually are and showed that the marks that make us real, are beautiful.
A truthful and beautiful tribute to real skin, led to empower every women who had ever felt insecure to show their true self posting their real skin on social media with the hashtag #RealBeauty.
2023 Awards
Total Points: 3
Merit Honor
Credits
Agency
MullenLowe SSP3 / Bogotá
PR / Marketing Agency
Babel / Bogotá
Client / Brand
Unilever / Bogotá
Production Company
Austria Films Colombia / Bogota
Art Director
Natalia Cabrera
Alejandra Ramírez
Copywriter
Natalia Chona
Creative Director
Nestor Benjumea
andres celis
Director
Alejandro Ránchez
Executive Creative Director
Diego Muñoz
Juan David Pardo
Executive Producer
Camila Botero
Carolina Serna
Photographer
Francisco Giraldo
Producer
Tiffany Bernal
Account Director
Natalia Fuentes
Account Executive
Mateo Londono
Gabriela Lopez
Chief Executive Officer
Francisco Samper
Head of Production
José Vicente Altamar
Music Producer
Camilo Andrés Medina
Photography Director
Luis Garzón
Chief Business Officer
Jose Hoyos
Chief strategy Officer
Carolina Mejía
colorist
Andrés Castrillón
Digital Director
Jennifer Boshell
Dove Soaps Manager Colombia
Juan David Falabella
MullenLowe Group Creative Council President
Jose Miguel Sokoloff
Planning director
Carolina Cortazar
Post production
Juan David Rivadeneira
John Castro
Production
Wilfredo Vargas
Skin Care Brand Specialist
Alejandro Méndez
Skin Care Intern
Sofía López
Skin Care Manager Colombia
Juan Sebastián Serna
VP Marketing HPC Unilever
Manuel Madero
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