ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Branded Content / Entertainment / Online Video - Short Form
Annual ID
ADC103_ADV008G
About the Work
This holiday season, Apple set out to share a heartwarming message that would move the world with a timeless, beloved short-film — all made possible with iPhone and Mac.
Bringing two powerhouse directors together, Lucia Aniello (Hacks, Broad City) and Anna Mantzaris (Isle of Dogs) blended live action and stop-motion worlds together to create a one of a kind story set in the heart of holiday advertising: London.
This 3:45min short film was an emotional story about creativity, empathy, and finding connection in a most unlikely place — encouraging others to see through a new lens and be a bit kinder to each other.
The film’s message resonated with audiences making viewers laugh and cry, calling it “a story the world needs right now.” Resulting in over 300 headlines written in over 35 countries, Fuzzy Feelings premiered on Apple’s YouTube channel — the brand’s second-largest owned, online community.
The campaign has accumulated over 19M views, including 4M organic views. With the longest watch time of any Apple holiday film it made its way onto several of this years’ top holiday ad lists. George Harrison even saw a 25% bump in streaming after the film aired.
It seemed the kindness was contagious, as even the Internet was flattering, “when a commercial becomes a work of art, you just have to tip your hat.”
Bringing two powerhouse directors together, Lucia Aniello (Hacks, Broad City) and Anna Mantzaris (Isle of Dogs) blended live action and stop-motion worlds together to create a one of a kind story set in the heart of holiday advertising: London.
This 3:45min short film was an emotional story about creativity, empathy, and finding connection in a most unlikely place — encouraging others to see through a new lens and be a bit kinder to each other.
The film’s message resonated with audiences making viewers laugh and cry, calling it “a story the world needs right now.” Resulting in over 300 headlines written in over 35 countries, Fuzzy Feelings premiered on Apple’s YouTube channel — the brand’s second-largest owned, online community.
The campaign has accumulated over 19M views, including 4M organic views. With the longest watch time of any Apple holiday film it made its way onto several of this years’ top holiday ad lists. George Harrison even saw a 25% bump in streaming after the film aired.
It seemed the kindness was contagious, as even the Internet was flattering, “when a commercial becomes a work of art, you just have to tip your hat.”
2024 Awards
Total Points: 45
Gold Cube
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Production Company
Hungry Man
Passion Pictures
Post Production Company
Rock Paper Scissors
Associate Creative Director
Jacob Abernathy
Creative Director
Colin Snow
Rhodney Viray
Design Director
Aaron Skipper
Designer
Aiqi Zhang
Director
Lucia Aniello
Anna Mantzaris
Director of Photography
James Laxton
Donna Wade
Editor
Tom Eagles
Executive Creative Director
JD Jurentkuff
Executive Producer
R.J. Pomeroy
Global Chief Creative Officer
Brent Anderson
Group Creative Director
Nick Ciffone
Motion Designer
Pedro Silvera
Music Supervisor
Marielle Te
Producer
Max Voreacos
Strategy Director
Brett McDonald
Writer
Nathaniel Lawlor
Global Head of Design
James Taylor
Junior Art Director
Nick Peterson
Junior Copywriter
Jessica Moog
Senior Designer
Jackie Rodriguez
Account Director
Erin Woods
Account Executive
LuLu Shamberg
Account Supervisor
Rachelle Roldan
Assistant Music Supervisor
Aron Helfet
Associate Business Affairs Manager
Tony Krikorian
Business Affairs Director
Laura Crossland-Mills
Business Affairs Manager
Dorene Zhou
Haeun Kim
Communications Manager
Daniella Morrison
Content Coordinator
Iseult Lyons
Executive Director, Account Management
James McCullagh
Global Chief Communications Officer
Lu Borges
Global Chief Production Officer
Brian O'Rouke
Group Business Affairs Manager
Jill Durand
Interactive Strategist
Andie Kotani
Music Coordinator
Gio Thomas
Music director
Josh Marcy
PR Consultant
Joani Wardell
Senior Business Affairs Manager
Taylor Tsuji
Related Awards
