ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Television / Film / Online Video / Television - Single
Annual ID
ADC103_ADV016S
About the Work
The all-new AirPods Pros have some of the best Active Noise Cancellation technology inside any headphone on the market. So powerful, it feels like you are all alone in a world of peace and quiet. So, we did just that.
A blend of sci-fi and surrealism, Quiet the Noise, is an awe-inducing film that brings the AirPods listening experience to life while displaying the incredible power of the feature. The ultimate metaphor for listening to your music with the all-new AirPods Pro, our heroine is literally absorbed in the silence of noise cancellation as the bustle of the world floats above her— she's lost in the music. Each floating element becomes its own tiny planet, hovering above our heroine, who saunters forward in her peaceful, noise-canceling bubble.
A culturally relevant film; all around the world, people are returning to commuting, traveling, and working in an office. Unfortunately, this means they are once again surrounded by noise that may interfere with their listening experience daily. We wanted to take the truth of this relatable everyday struggle and convert it into a one-of-a-kind product story.
A blend of sci-fi and surrealism, Quiet the Noise, is an awe-inducing film that brings the AirPods listening experience to life while displaying the incredible power of the feature. The ultimate metaphor for listening to your music with the all-new AirPods Pro, our heroine is literally absorbed in the silence of noise cancellation as the bustle of the world floats above her— she's lost in the music. Each floating element becomes its own tiny planet, hovering above our heroine, who saunters forward in her peaceful, noise-canceling bubble.
A culturally relevant film; all around the world, people are returning to commuting, traveling, and working in an office. Unfortunately, this means they are once again surrounded by noise that may interfere with their listening experience daily. We wanted to take the truth of this relatable everyday struggle and convert it into a one-of-a-kind product story.
2024 Awards
Total Points: 21
Silver Cube
Credits
Agency
TBWA\Media Arts Lab / Los Angeles
Production Company
Iconoclast
Post Production Company
Final Cut
Electric Theatre Collective
Associate Creative Director
Erik Lund
Geo Panchame
Carlyle Garrick
Copywriter
Jacky Salome
Creative Director
Matt Paterno
Parker Adame
Annie Rosen
Director
Megaforce
Director of Photography
Matias Bouchard
Editor
Joe Guest
Executive Creative Director
Greg Greenberg
Executive Producer
R.J. Pomeroy
Global Chief Creative Officer
Brent Anderson
Music Supervisor
Rowan Puri
Strategy Director
Andrew Zakim
Senior Art Director
Ken Tsuchiya
Senior Motion Designer
Christian Balzano
Senior Music Supervisor
Liz Pfriem
Senior Producer
Danielle Watchman
Senior Strategist
Britt Lynch
Account Director
Tara Haglund
Account Executive
Alana Tercek
Amy Rivera
Account Supervisor
Erica Moore
Assistant Producer
Nathan Galligani
Associate Business Affairs Manager
Andrew Hsieh
Director of Interactive Strategy & Planning
Kim Jimenez
Global Chief Production Officer
Brian O'Rouke
Group Account Director
Lisa Wang
Group Business Affairs Director
Jill Durand
Music director
Josh Marcy
Senior Business Affairs Manager
Taylor Tsuji
Senior Project Manager
Rachel Moser
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