ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Television / Film / Online Video / Online - Series
Annual ID
ADC103_ADV056B
About the Work
We may have the most comfortable cot or the safest highchair or even the most affordable step stool, but let's face it, a child will always prefer the comfort that only their parents can give them.
That's why for the first time, we accept that when it comes to baby furniture we are second best. Because the best will always be their parents. And so we made a campaign where the protagonists were not our products, but the real first choice of children across the world. Their parents.
That's why for the first time, we accept that when it comes to baby furniture we are second best. Because the best will always be their parents. And so we made a campaign where the protagonists were not our products, but the real first choice of children across the world. Their parents.
2024 Awards
Total Points: 9
Bronze Cube
Credits
Agency
INGO Hamburg
DAVID / Madrid
Client
Carla Klumpenaar
Salama Ahmed
Dina Al Sahhar
Binita Roychowdhury
Client / Brand
IKEA Al-Futtaim / Dubai
Production Company
Sal Gorda / Madrid
Post Production Company
Full Fiction / Madrid
Chief Creative Officer
Saulo Rocha
Creative Director
Tomás O'Gorman
Director
Michelle Cassis
Executive Producer
Juanjo Gómez
Global Chief Creative Officer
Liz Taylor
Pancho Cassis
Tobias Ahrens
Group Creative Director
David Krueger
Producer
Noelia Lobo
DoP
Andy Pulido
Senior Art Director
Gonzalo Arica
Nicolás López Bravo
Senior Copywriter
Fernando Montero
Ricky Solano
Color Grading
GradePunk / Madrid
Global Account Director
Annie Muñoz González
Head of Accounts
Maria Garcia Herranz
Production Designer
Bárbara Gil
Miguel Junquera
Production Managing Director
Rubén Subirats
Sound Design
The Lobby
Stylist
Paola Bosch
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