ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
AI / Execution
Annual ID
ADC103_ART009M
About the Work
THE PROJECT -~ Adventures in A-EYE — created with AI technology — is a wildly inventive social campaign for Georgetown Optician, a Washington DC-based optician with a 40+ year family legacy at the forefront of ocular science and fashionable frames. The super-fresh experimental campaign takes a sci-fi movie bent — a fictional planet rife with extra-terrestrial eyeball life (including the all-seeing giant "eyeball" character, Eyelien). A cheeky wink to all things ocular, Adventures In A-Eye was made with AI — from talent to wardrobe, locations and landscapes — while the (very real) eyewear was added in post-production to complete this super surreal, unearthly world. With wildly witty creative and copy, Adventures In A-EYE launched in Spring 2023 and continued throughout the year, introducing new characters, imaginary lands, and the season's must-haves in prescription and fashion eyewear.
THE STORY ~ By the late ’50s (though in precisely which century is unclear) space tourism had become all the rage among the fashionable set, with the more avant-garde venturing to far-flung uncharted locales. Adventures in A-EYE recounts the story of one such group of visionary travelers on their epic — and optic — journey to an unknown planet — where reality itself is often artificial, but emotions are real. We’ll follow their exploits as they discover romance and intrigue in an alien world where each new encounter is more than meets the eye.
SEE FOR YOURSELF ~ https://www.instagram.com/georgetownoptician
THE STORY ~ By the late ’50s (though in precisely which century is unclear) space tourism had become all the rage among the fashionable set, with the more avant-garde venturing to far-flung uncharted locales. Adventures in A-EYE recounts the story of one such group of visionary travelers on their epic — and optic — journey to an unknown planet — where reality itself is often artificial, but emotions are real. We’ll follow their exploits as they discover romance and intrigue in an alien world where each new encounter is more than meets the eye.
SEE FOR YOURSELF ~ https://www.instagram.com/georgetownoptician
2024 Awards
Total Points: 3
Merit Honor
Credits
Design Firm
Design Army / Washington DC
Client / Brand
Georgetown Optician / Washington DC
Music / Sound Production Company
Squeak E. Clean Studios
Chief Creative Officer
Pum Lefebure
Copywriter
Cory Hansen
Creative Director
Heloise Condroyer
Designer / Animator
Momo Jiang
Yeri Choi
Senior Designer / Animator
Jason Chae
Social Media Specialist
Molly Stotts
Project Manager
Jake Lefebure
Sound Design
Simon Lister
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