ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Branding / Branding Systems / Identities - Integrated
Annual ID
ADC103_BCD009S
About the Work
Founded by a small group of industry iconoclasts in 1993, Mountain Hardwear gained credibility and praise from outdoor enthusiasts and athletes everywhere. Marrying an adventurous spirit and thoughtful craftsmanship of outdoor equipment, we anchored the brand personality in the tension between Wild and Wise.
Working closely with the Mountain Hardwear team, we revitalized the brand strategy and visual identity. This included evolving the logo and introducing a new brand palette, elevated art direction, a modular graphic system and custom typography. The ‘Hardwear’ type family is based on the iconic geometric elements of the brand’s long-standing nut symbol.
Every design element is meant to conceptually and visually reinforce the others, all powered by the idea of wild engineering.
Working closely with the Mountain Hardwear team, we revitalized the brand strategy and visual identity. This included evolving the logo and introducing a new brand palette, elevated art direction, a modular graphic system and custom typography. The ‘Hardwear’ type family is based on the iconic geometric elements of the brand’s long-standing nut symbol.
Every design element is meant to conceptually and visually reinforce the others, all powered by the idea of wild engineering.
2024 Awards
Total Points: 21
Silver Cube
Credits
Design Firm
Gretel / Brooklyn
Associate Creative Director
Justin Au
Creative Director
A.a. Trabucco Campos
Designer
Suyoung Yang
Zoe Lin
Executive Creative Director
Ryan Moore
Motion Designer
John Choi
Strategist
Mahek Singh
Writer
William Rauscher
Associate Motion Designer
Alaijah Hampton
Associate Strategy Director
Kasia Galla
Senior Motion Designer
Cyrus Cumming
Associate Project Manager
Qichelle Maitland
Case Study Photographer
William Mullan
Operations Director
Kerry Griner
Principal
Greg Hahn
Project Manager
Lynsey Petruskevich
Senior Project Manager
Claire Banks
Type Production
Fabiola Mejía
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