ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Branding
Annual ID
ADC103_BCD014S
About the Work
The new global brand identity created by MullenLowe U.S. challenges the way agencies show up in the world. The new logo doesn’t live by the rules of logic. It breaks free from any type of symmetry and rigidity. With no corners or end points, it changes and moves and behaves in different ways. The new MullenLowe octopus is alive. It has a will, a personality, and, above all, it wants to move. With its endless twists and turns, it has the freedom to reinvent itself infinitely.
2024 Awards
Total Points: 21
Silver Cube
Credits
Agency
MullenLowe U.S. / New York
Animator
Sebastian Pfeifer
Design Director
Marcio Doti
Executive Creative Director
Ricard Valero
Producer
Katie Frank
Designer / Motion Artist
Christian Meissner
Head of Design
Joao Paz
3D Artist
Sergio Paulo
Digital Producer
Jamie Templeton
Director of Integrated Studio
Dan Howell
Director of Operations
Paige Arrington
Executive Director of Integrated Production
Lisa Setten
Global CEO
Kristen Cavallo
Head of Brand & Communications
Lu Borges
Head of Technology
David Lee
President of Global Creative Council
Jose Miguel Sokoloff
Senior Digital Producer
Dorothy Chin
Senior Global Marketing Manager
Tom Martin-Jones
U.S. CEO
Lee Newman
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