ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Branding
Annual ID
ADC103_BCD025B
About the Work
In a world where most sexual wellness and contraceptive products are designed to blend in, SENSE was looking for a strong and spicy brand to both stand out in the retail aisle, and be at home in the bedroom for their North American product launch.
BUCK worked closely with SENSE co-founders to develop a bold visual identity, tantalizing product packaging, and sultry brand voice (playfully dubbed "Body Language"), to dare we say, touch every piece of this brand.
The design system begs to be played with, and the visuals shine on the shelf amid the darker tones of sexual wellness competitors.
Both immersive and inclusive, the design language mimics the bodily curves of our diverse audiences. We played with tension and anticipation and quickly got off on the use of vibrant pops of color and lush type treatments to create an ownable style that excites as much as it delights.
We know the sexiest thing you can be is straightforward. We put bold, brash language at the forefront of Sense's web, marketing, and social touchpoints. This invited audiences to feel our words through evocative imagery. The tone of voice focuses on the idea of "foreplay." We aimed to strike the right balance between sexy vs. serious, creating a playful intimacy that encourages customers to explore their desires without judgment or fear.
SENSE wanted its mission to be reflected through action. We dug in and recommended introducing a Buy 1 Get 1 program stateside, where things are hard right now — but not in a good way. Political conflicts and deep divisions threaten sexual education, freedom, and equality, and we saw SENSE’s arrival in the US as an opportunity. Partnering with URGE (Unite for Reproductive and Gender Equality) the brand is making a meaningful impact while introducing its clear-cut voice of sexual freedom to the world.
BUCK worked closely with SENSE co-founders to develop a bold visual identity, tantalizing product packaging, and sultry brand voice (playfully dubbed "Body Language"), to dare we say, touch every piece of this brand.
The design system begs to be played with, and the visuals shine on the shelf amid the darker tones of sexual wellness competitors.
Both immersive and inclusive, the design language mimics the bodily curves of our diverse audiences. We played with tension and anticipation and quickly got off on the use of vibrant pops of color and lush type treatments to create an ownable style that excites as much as it delights.
We know the sexiest thing you can be is straightforward. We put bold, brash language at the forefront of Sense's web, marketing, and social touchpoints. This invited audiences to feel our words through evocative imagery. The tone of voice focuses on the idea of "foreplay." We aimed to strike the right balance between sexy vs. serious, creating a playful intimacy that encourages customers to explore their desires without judgment or fear.
SENSE wanted its mission to be reflected through action. We dug in and recommended introducing a Buy 1 Get 1 program stateside, where things are hard right now — but not in a good way. Political conflicts and deep divisions threaten sexual education, freedom, and equality, and we saw SENSE’s arrival in the US as an opportunity. Partnering with URGE (Unite for Reproductive and Gender Equality) the brand is making a meaningful impact while introducing its clear-cut voice of sexual freedom to the world.
2024 Awards
Total Points: 9
Bronze Cube
Credits
Design Firm
BUCK
Art Director
Arielle Casale
Pedro Veneziano
Copywriter
Asia Hunt
Heloise Chung
Creative Director
Liron Eldar-Ashkenazi
Executive Creative Director
Ben Langsfeld
Executive Producer
Joe Nash
Photographer
Sarah Hopp
Producer
Tracey McDonough
Brand Strategist
Anu Khosla
Asia Hunt
Head of Strategy
Marla Moore
Production coordinator
Khadim Dieng
Set Design & Prop Styling
Arielle Casale
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