ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2024 ADC Awards - Brand / Communication Design

CCR Collab

Agency Centro Cultural Recoleta

Client Centro Cultural Recoleta
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Annual ID

ADC103_BCD045M

About the Work

Centro Cultural Recoleta, one of the most influential cultural centres in Latin America, set a new objective: attract a younger and more diverse audience. Refocusing its content on relevant topics for them: globalization, relationships, feminisms, identity, diversity, emotions, creativity, and more. And to communicate it, developed an ongoing poster series in collaboration with some of the most talented iberoamerican artists. The collab became a key asset in CCRs graphic language, even taking over the building’s facade and interior walls, and turning its promotional materials into collectible items.