ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2024 ADC Awards - Brand / Communication Design

GUARDIAN ART BOOK FAIR 2023

Agency Mint Design / beijing + ZHU CHAO / beijing

Client GUARDIAN

You have exceeded your allotted number of views.

For full access to our extensive awards archive



Members Login Here

Category

Branding / Branding Systems / Identities - Integrated

Annual ID

ADC103_BCD052M

About the Work

Subject to the perspective taken by readers, books can be either planar or three-dimensional with different visual perceptions. The act of flipping through a book entails both the elapse of time and the extension of space. Considering the ever-moving pages and thoughts provoked by dramatic plots, books can be likened to living extension of the human body.
The image of this art books exhibition is themed on “books” based on the basic visuals of abstract patterns of opened books. Through a combination with eye patterns, a vision of a book-shaped face is created as an extension of the human body. Over the long evolution process of human civilization, eyes as a physical organ have become a visual symbol valued tens of thousands of years either in the east or west. They even shifted from a cultural representation on a purely biological dimension to a token of thought and consciousness and an inner vision deeply rooted in our mass culture.
The introduction of eyes provides viewers with more imagination, which is also exactly the glamor of art book exhibition.

2024 Awards

Total Points: 3

Merit Honor

Credits

Design Firm

Mint Design / beijing

Art Director

Chao Zhu

Artist

Zhu Chao

Related Awards

 

 

 

 

Follow Us