In its 9th year, Wrapped has become a tradition. With music lovers all over the world eagerly anticipating the receipts for their year of listening. And in a time of fabricated realities, we’ve become a source of truth. Through data, celebrating the real moments that defined your year on Spotify. And we didn’t just reveal what artists, songs, albums and podcasts you listened to, we also reflected back the way you listened and gave you more ways to share it with the world. Unfiltered. Perhaps you listen to the same song over and over? Or maybe you had unusually moody and sad songs on repeat? We even let you know what place in the world listened most like you. However you listened, we analyzed the data and gave you the receipts. And just like the data reflects the real you, we also wanted the design experience to feel authentic, raw, and of course pushing the boundaries when it comes to animation and data design so each year it feels fresh, new and shareable. So to reflect this year in culture, we set out to blend and blur the offline and online world, encapsulating the cultural experience of what was a chaotic, messy and real 2023.