ADC Awards
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Starr Park CCTV
Agency Supercell Oy / Supercell-In House + BUCK + wild / Vienna + Twisted Mountain Animation / Vancouver + Antfood Music & Sound Design
Category
Experiential Design / Digital Experiences
Annual ID
ADC103_BRS014B
About the Work
Brawl Stars is one of the world’s most popular mobile shooter games, played by millions of people in every country. It features Brawlers fighting inside an abandoned amusement park called Starr Park. For years, Brawl Stars fans have theorized about the game’s backstory. For the 5th anniversary of the game, we decided to let the fans discover the story on their own. We created a six-week long interactive scavenger hunt in the game itself, where players could access a fully immersive interactive CCTV Security Room inside Starr Park as it appeared in 1995. In the CCTV room, players could access five different monitors “live” streaming footage from 54 cameras. The cameras offered an unprecedented view into a fully functioning simulation of Starr Park that we built in Unreal Engine that contained more than 30,000 different park patrons. Fans could monitor the park through the five screens, rewind and fast forward through the footage, read daily journal entries from a fictitious security guard, and listen to voicemails from park patrons calling into Starr Park’s emergency call center. To spark the fans’ curiosity, we hid secret timecodes on Brawl Stars social media posts. Fans could use those codes to unlock early access to animated story drops that showed how Starr Park changed from a regular theme park into a mayhem-filled battleground. The event generated 89 million visits to the CCTV experience, and Brawl Stars fans organically created more than 8500 YouTube videos of their own, with over 130 million views collectively (all with zero media spend.) By the time the campaign was over, the community was ablaze, and the game had reached its highest player numbers in three years.
2024 Awards
Total Points: 9
Bronze Cube
Credits
Brand-Side / In-House Agency
Supercell Oy / Supercell-In House
Design Firm
BUCK
Production Company
Twisted Mountain Animation / Vancouver
wild / Vienna
Music / Sound Production Company
Antfood
Art Director
Eric Reimer
Morgan Schweitzer
Designer
Alex Keisling
Dan Muangprasert
Jamiel Law
Joe Dennis
Julia Mattos
Marcus Collins
Matthew Kam
Mode Marafane
Shannon Rollins
Executive Creative Director
Okan Usta
Wilson Brown
Executive Producer
Amanda Schultz
Chris Nelder
Kirsten Collaboletta
Luisa Murray
Navin Sachdev
Sue Lee
Tiffany Zhu
Freelancer
Cameron Farrell
Chris Stephens
Joey Ianno
Group Creative Director
Joe Mullen
Thomas Schmid
Producer
Guti Rosado
Hj Kim
Paul Winze
Senior Producer
Trevor Haimes
2D Animation & Compositing
Ben Rohel
Drew Wiebe
Juan Ric Hernandez
Nick Knezevich
3D Animation
Hillary McCarthy
Michael Bahurinksy
3D Animation Artist
Annelise Lund
Dylan Reid
Fraser Sutherland
John Turello
Kenny Wong
Kerie Green
Kyle Holmsen
Lenn Roberts
Luke Osborne
3D Animation Supervisor
Sunny Banipal
3D Artist
Alfonso Peterson O'Farrill
Anita Kang
3D Lead Modeler
Erin Jung
3D Modeling & Surfacing Asset Supervisor
Brittany Moore
3D Modeling Artist
Adale Kolenovsky
Eduarda Mariz
Kara Idzik
Karina Lebedeva
Kate Elliott-Jones
3D Surfacing Artist
Giada Murguia
Animation Lead
Pete DeSalvo
Tyler Lancaster
Cel Animation
Junyi Xiao
Matt Deans
Sana Srinivasan
Shelby Chan
Tinghe Yang
Tucker Klein
Creative Technology Artist
Charlie Whitney
Haysie Chung
Kirin Robertson
Matt Kennefick
Front-end Developer
Alex Pagnotta
Cláudio Mindouro
Global Head of 3D
Doug Wilkinson
Head of 3D
Alex Dingfelder
Head of Creative Technology
Cameron Browning
Light & FX CG Supervisor
Hein Schlebusch
Managing Director
Derek Chan
Managing Partner
Matthias Mentasti
Thomas Ragger
Mix Engineer, Music Edit & Sound Design
Spencer Casey
Pipeline & Unreal Engine Technical Director
Michael Côté-Rivest
Post Production Supervisor
Jose Fuentes
Production coordinator
Celine Nguyen
Stephanie Garon
Production Manager
Xóchitl Esquivel
Rigging Artist
Hiram Araujo
Max Lundberg
Raymond Norton
Sr. Developer
Oskar Rainer
Sr. Project Manager
Leandro Madeo
Storyboards
Mike Bertino
Stephen Loveluck
Trystyn Pease
Unreal Engine Technical Artist / Surfacing Artist / Lighting & FX Artist
Ali Mshasha
UX/UI Design Lead
Susanna Lederhaas
VO Engineer
Linton Smith
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