ADC Awards
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Learn more about ADC105
Category
Gaming / Brand Integration
Annual ID
ADC103_GAM005B
About the Work
OREO x PAC-MAN #ChasePlayfulness
To take the value of the OREO brand "Playfulness" to a new level, OREO has partnered with the gaming legend: PAC-MAN. While normal activation campaigns are built around a product, OREO goes one step further turning the product itself into an activation. The biscuit becomes the experience.
The OREO x PAC-MAN special edition: 6 OREOs specially embossed with PAC-MAN motifs. Simply scan the biscuit with your smartphone
and start playing PAC-MAN immediately. Hidden behind every embossment, there is a new PAC-MAN maze, each consisting of three levels. Anyone who manages to do this, has the chance to win exclusive OREO x PAC-MAN digital prizes via the scan-play-win.oreo.eu website.
To take the value of the OREO brand "Playfulness" to a new level, OREO has partnered with the gaming legend: PAC-MAN. While normal activation campaigns are built around a product, OREO goes one step further turning the product itself into an activation. The biscuit becomes the experience.
The OREO x PAC-MAN special edition: 6 OREOs specially embossed with PAC-MAN motifs. Simply scan the biscuit with your smartphone
and start playing PAC-MAN immediately. Hidden behind every embossment, there is a new PAC-MAN maze, each consisting of three levels. Anyone who manages to do this, has the chance to win exclusive OREO x PAC-MAN digital prizes via the scan-play-win.oreo.eu website.
2024 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Saatchi & Saatchi Germany / Düsseldorf
Digitas Pixelpark
Digital Agency
CoreWeb
Client Partner
Miguel Paz Chagoya
Production Company
PoP Studios
Chief Creative Officer
Dennis May
Copywriter
Daniela Jeschkeit
Gabriel Lepesteur
Ingo Klein
Creative Director
Ian Guimarães
Marko Werth
Executive Creative Director
Jan Propach
Producer
Petra Aniot-Helt
Global Strategy Officer
Corinne Malsert
3D Artist
Győző Lukács
Brand Manager OREO MEU
Bozhana Miteva-Malinova
Chief Business Officer
Stephanie Rupp
Chief Executive Officer
Sabine Scheufler
Equity Marketing Manager Europe
Marta Sansò
Jonathan Ryan
Head of Technology
Christoph Vieth
Marketing Director Sweet Bakery MEU
Perrine Willaey
Motion Design
Tamás Szabó
Post Producer
János Mogyorosi
Production Manager
Judit Szabó
Project Lead
Beatrix Imrei
Senior Account Manager
Elvira Fernández Rueda
Eva Chan
Senior Client Partner
Richard Court
Sr. Marketing Director Bakery
Guillaume Brochen
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