ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2024 ADC Awards - Gaming

Copycat

Agency Spoonful of Wonder + Samantha Cable

Client Spoonful of Wonder

Category

Gaming / Narrative

Annual ID

ADC103_GAM007B

About the Work

Copycat uses the medium of a narrative-led video game to make a sincere comment on pet abandonment and animal surrender. This special bond we share with our cats (and dogs) is unlike any other relationship. Pets love us on good days and bad. Pets see a vulnerable side of us that we hide away from the rest of the world. But the systemic issue of pet abandonment weighs heavy on our hearts. As the cost of living rises, and more people surrender their pets due to complex situations, animal shelters are at capacity. Therefore, we were inspired to write a script that demonstrates the nuanced world of cat ownership. Copycat is about a pet who learns to deal with abandonment, and a human forced to surrender due to her age and declining health. Together, two souls go on a journey to discover the meaning of family and home.

Copycat is the debut game created from three-person Australian indie studio, ‘Spoonful of Wonder’. This game can be described as ‘Stray’ (BlueTwelve Studio, 2022) meets ‘Life Is Strange’ (Square Enix, 2015) in ‘The Stanley Parable’ (Galactic Cafe, 2013) universe. Copycat is a 2023 SXSW Sydney ‘Game of the Year’ Finalist, 2024 Taipei Game Show ‘Best Narrative’ Finalist and PAX Australia ‘Indie Showcase’ Winner. The project has been funded by Screen Australia.

Copycat is fully voice-acted, featuring hours of dialogue and a talented voice cast. Be guided by your moral compass and explore a complex, three-act story told effortlessly through three hours of video game narrative. Celebrate the moments of bringing a pet home for the first time, and learn how cats can improve the mental health of their owners. Copycat has an accessible surface story while delivering profound philosophical lessons to catch audiences off-guard.

2024 Awards

Total Points: 9

Credits

Client / Brand

Spoonful of Wonder

Music Supervisor

Daniel Bunting

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