ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2024 ADC Awards - Illustration

Adidas Brand Flagship Seoul

Agency GNG AD / Seoul + Jen Yoon / New York

Client Adidas

Category

Advertising / Single

Annual ID

ADC103_ILT018B

About the Work

Motion illustrations for the digital floor and pillars in Adidas Brand Flagship Seoul. It was inspired by Myeongdong's landmarks and distinctive street tiles. I focused on the reinterpretation of Korean historical legacies with a modern and playful touch.

2024 Awards

Total Points: 9

Credits

Agency

GNG AD / Seoul

Artist

Jen Yoon

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