ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2024 ADC Awards - Illustration

Are You (Still) an Optimist?

Agency Igor Bastidas / Brooklyn + The New York Times

Client The New York Times

Category

Digital / Series

Annual ID

ADC103_ILT019B

About the Work

We designed & animated this story series about optimism. Our main challenge was to depict optimism in a quite simple and inspiring way. The solution? The whole concept is centered around a yellow spherical "sun" that changes the state of matter as the story progresses. It's a 3-part series that goes from how optimism works in our minds to hopeful visions for the future, from a simple sun to a complete prototype of civilization.

2024 Awards

Total Points: 9

Credits

Design Firm

The New York Times

Art Director

Jason Chiu

Freelancer

Igor Bastidas

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