ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Agency David&Goliath + JAMM Visual / Culver City, CA + Spinach LA / El Segundo, CA + Unit9 Films/Outsider / Los Angeles, CA
About the Work
For the first time in a decade, VIZIO wanted to create a brand campaign to launch their game-changing new OS. So we couldn’t just show people watching TV. We had to create a new world with new characters. Unexpected characters. Ones that are so entranced by a VIZIO TV that they can’t help but watch. So, we went outside the box and to the great outdoors to create two lovable raccoons who peer through a window and imagine what their life would be if they had a VIZIO of their own. Naturally, we started by going down endless Instagram and Google tunnels, studying the behavior and characteristics of real raccoons. Ultimately, we needed to create two different sets of raccoons—one set that felt like real raccoons outside, and another that felt like human/raccoon hybrids. Both sets would need nuanced similarities so that viewers understood they were the same characters. For the shoot, we cast human talent that embodied the motion, twitches, and movement of raccoons. We captured their performances in motion-capture suits on a set that was built entirely from scratch on a soundstage. From these live action references, we built full CG models of our characters. We did round after round after round of look development to get every single raccoon feature just right—down to the perfect glasses that gave our raccoon a sense of style and personality. Since VIZIO is an entertainment company, it was imperative to make the characters and story as filmic and visually stunning as possible with realistic lighting, textures, and fur. We wanted viewers to fall in love with them the second they saw them. And, ultimately, show how VIZIO can change the way you see the world. Even if you’re a couple of raccoons sitting on a windowsill.
2024 Awards
Total Points: 9
Bronze Cube
Credits
Agency
David&Goliath
Production Company
Unit9 Films/Outsider / Los Angeles, CA
Post Production Company
JAMM Visual / Culver City, CA
Spinach LA / El Segundo, CA
Chief Creative Officer
Ben Purcell
Executive Creative Director
Courtney Pulver
Rob Casillas
Executive Producer
Curt O'Brien
ACD / Art Director
Evan Bross
ACD / Copywriter
Chris Davis
Design Director / Executive Creative Director
Michael Molinaro
Founder & Creative Chairman
David Angelo
Group Strategy Director
Jonathan Schultz
Associate Design Director
Max Olson
Chief of Brand Innovation
Donny Makower
Director of Business Affairs
Quynh-An Phan
Group Account Director
Richard Henderson
Group Communications Director
Jeff Cannata
Managing Director, Broadcast Production
Paul Albanese
Project Manager
Heather Williams
Senior Account Executive
Eric Brothers
Senior Business Affairs Manager
Sheila Barrand
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