ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Be Fluid.
Agency Dentsu Inc. / Tokyo + TYO Inc.MONSTER / Tokyo + DENTSU CREATIVE FORCE INC. / Tokyo + TAKI CORPORATION / Tokyo
You have exceeded your allotted number of views.
For full access to our extensive awards archive
Members Login Here
For full access to our extensive awards archive
Members Login Here
Category
Craft in Motion / Film / Editing
Annual ID
ADC103_MOT061M
About the Work
Why do people wear makeup? What is makeup exactly?
Japan's cosmetic brand, KANEBO, is committed to proving that makeup has the power not only to enhance appearance but also to move emotions, actions, and even the world.
The anthem movie for a project that deconstructs makeup and contemplates the future.
The new paradigm of diversity, where individuals express themselves through make up, transcending gender, age, and other attributes. This “Fluid” concept was consolidated and visualized in collaboration with 100 performers singing while putting makeup on.
In the production process, we verified angles and rotation speeds through editing based on pre-test shots. After the verification, we’ve added dynamic action for each character.
We combined complex footage with the movements of characters in wide, middle, and close-up angle shots. In post, create a sequence where cuts change every 1 frame, 2 frames and 3 frames based on the footage. Editing and refining the composition repeatedly while synchronizing it with the music.
Japan's cosmetic brand, KANEBO, is committed to proving that makeup has the power not only to enhance appearance but also to move emotions, actions, and even the world.
The anthem movie for a project that deconstructs makeup and contemplates the future.
The new paradigm of diversity, where individuals express themselves through make up, transcending gender, age, and other attributes. This “Fluid” concept was consolidated and visualized in collaboration with 100 performers singing while putting makeup on.
In the production process, we verified angles and rotation speeds through editing based on pre-test shots. After the verification, we’ve added dynamic action for each character.
We combined complex footage with the movements of characters in wide, middle, and close-up angle shots. In post, create a sequence where cuts change every 1 frame, 2 frames and 3 frames based on the footage. Editing and refining the composition repeatedly while synchronizing it with the music.
2024 Awards
Total Points: 3
Merit Honor
Credits
Agency
Dentsu Inc. / Tokyo
Dentsu Creative Force Inc. / Tokyo
Design Firm
TAKI CORPORATION / Tokyo
Production Company
TYO Inc.MONSTER / Tokyo
Art Director
Yoichi Komatsu
Copywriter
Yuto Ogawa
Asako Fujimagari
Designer
Aya Sakamoto
Director
Tomokazu Yamada
Director of Photography
Tomokazu Yamada
Editor
Rintaro Kozasa
Shunsuke Endo
Executive Creative Director
Yoichi Komatsu
Executive Producer
Iwao Noritomi
Artist
Pawel Nolbert
Lighting Designer
Koshiro Ueno
Music Supervisor
Keisuke Tominaga
Producer
Misayo Baba
Product Manager
Rino Yoneta
Yuya Tazoe
Casting Director
Daijiro Katagiri
Hiroyuki Nakamura
CG Director
Sohei Saito
CG Producer
Yoshifumi Sadahara
Choreographer
Yukina Sakai
Colorist
Toshiki Kamei
Creative Producer
Keiko Yamashita
Hair & Makeup
Yuko Aika
Planner
Takahiro Shibata
Yoichi Komatsu
Special Effect Supervisor
Yukimitsu Kanno
Wardrobe Stylist
Mana Yamamoto
Related Awards
