ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2024 ADC Awards - Motion / Film Craft

More light

Agency Saatchi & Saatchi Germany / Düsseldorf

Client Deutsche Telekom AG

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Category

Craft in Motion / Film / Cinematography

Annual ID

ADC103_MOT075M

About the Work

Deutsche Telekom has been committed to a web without hate and respectful behaviour in the digital world for years. In 2023, however, Germany also experienced a resurgence of open racism, sexism and anti-Semitism. Deutsche Telekom wanted to send a quick and clear signal in this environment. With a simple but impressive idea: hate speech is sometimes perceived by those affected as larger than life and overwhelming. So, that’s exactly how we show it, several storeys high and projected brightly onto the walls of nightly buildings. But we also show the solution: darkness can be fought with light, hatred with solidarity. And we call on people to do things differently this year. Better. Brighter. 2024 needs more light.

2024 Awards

Total Points: 3

Merit Honor

Credits

Agency

Saatchi & Saatchi Germany / Düsseldorf

Media Agency

Emetriq
Mindshare

Production Company

Tempomedia Filmproduktion

Music / Sound Production Company

Wolfsrudel

Post Production Company

Spellworks

Chief Creative Officer

Dennis May

Creative Director

Stephan Schäfer
Tomas Tulinius

Director

Eugen Merher

Director of Photography

Mortimer Hochberg

Music Supervisor

Alexander David Wolf

Account & Performance Manager Team Lead

Jessica Bänsch

Account Management

Anne Schlicht
Simon Schäfer

Executive Business Director

Katrin Spiegel

Group Head Client Service

Rene Saglimbeni

VFX Producer

Timo Fritsche

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