ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Craft in Motion / Film / Cinematography
Annual ID
ADC103_MOT075M
About the Work
Deutsche Telekom has been committed to a web without hate and respectful behaviour in the digital world for years. In 2023, however, Germany also experienced a resurgence of open racism, sexism and anti-Semitism. Deutsche Telekom wanted to send a quick and clear signal in this environment. With a simple but impressive idea: hate speech is sometimes perceived by those affected as larger than life and overwhelming. So, that’s exactly how we show it, several storeys high and projected brightly onto the walls of nightly buildings. But we also show the solution: darkness can be fought with light, hatred with solidarity. And we call on people to do things differently this year. Better. Brighter. 2024 needs more light.
2024 Awards
Total Points: 3
Merit Honor
Credits
Agency
Saatchi & Saatchi Germany / Düsseldorf
Media Agency
Emetriq
Mindshare
Production Company
Tempomedia Filmproduktion
Music / Sound Production Company
Wolfsrudel
Post Production Company
Spellworks
Chief Creative Officer
Dennis May
Creative Director
Stephan Schäfer
Tomas Tulinius
Director
Eugen Merher
Director of Photography
Mortimer Hochberg
Artist
Ibadet Ramadani
Music Supervisor
Alexander David Wolf
Account & Performance Manager Team Lead
Jessica Bänsch
Account Management
Anne Schlicht
Simon Schäfer
Executive Business Director
Katrin Spiegel
Group Head Client Service
Rene Saglimbeni
VFX Producer
Timo Fritsche
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