ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Craft in Motion / Film / Cinematography
Annual ID
ADC103_MOT082M
About the Work
Travel Alberta promotes Alberta’s natural beauty and tourism opportunities, aiming to grow the province’s visitor economy. The aurora borealis are an incredible draw. To authentically mirror the phenomenon of aurora borealis, we used a drone with a gelled light hanging down and a crane to paint large spaces with a subtle glow. Shooting different activities and locations in Alberta took the audience on a journey throughout the province, giving them every angle; even a shot beneath the ice with an underwater camera to show the refractions of light.
2024 Awards
Total Points: 3
Merit Honor
Credits
Agency
C&B Advertising / Calgary
Client / Brand
Travel Alberta / Calgary
Production Company
Circle Productions
Music / Sound Production Company
Six Degrees / Calgary
Post Production Company
JUMP Studios / Calgary
Creative Director
Phil Copithorne
Director
Shaunoh Wilson
Strategy Director
Shayne McBride
Account Director
Maddie Gauthier
Account Lead
Leigh Blakely
Account Supervisor
Mckenzie Clune
Animation
Studio Dialog / Calgary
Colour & VFX
Alter Ego
Editing
Saints Editorial / Calgary
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