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2024 ADC Awards - Photography

Magnificent

Agency The Nine Shanghai / Shanghai

Client Yotkan Ancient City in Xinjiang, China
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Annual ID

ADC103_PHO002G

About the Work

The Yotkan Ancient City in Xinjiang, China, is a city with a history of thousands of years. It was the capital of the ancient Khotan Kingdom, one of the Thirty-Six States of the Western Regions during the Han and Tang dynasties. It's a renowned historical site located in Hetian, Xinjiang, China, It was also an important town on the ancient Silk Road leading to Central Asia and Europe. Through a promotional photos, we aim to attract tourists to experience the magnificent of Yotkan Ancient City. We took a series of photos dedicated to this ancient city. A Uyghur teenager riding a bicycle; The trumpeter lying in the vast snowy wilderness soloing for the flock of sheep; a Uighur girl dancing on a rooftop; a soccer enthusiast agile as a hare on the trunk of a Populus euphratica; The elderly motorcycle couple, conversing affectionately about their love as they wander the world; Performers enveloped in 39 meters of emerald silk, resembling living sculptures in motion; The enchanting silhouette of a Loulan heroine running along the eaves of a red wall; powerful cuju matches beneath the Kunlun Mountains; and Tang Dynasty ladies with half-hidden faces playing pipa etc. This dreamlike and enchanting realm showcases the "magnificent" of Yotkan Ancient City to the world.