ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2024 ADC Awards - Photography

Chaos! Chaos! Chaos!

Agency Olivia de Salve Villedieu / Brooklyn

Client Arthur Moon

Category

Food

Annual ID

ADC103_PHO015B

About the Work

Design, photography, and art direction for the avant-pop group Arthur Moon’s second studio album and record, Chaos! Chaos! Chaos! The band’s lead, Lora-Faye Åshuvud, wrote this album as a chaotic exploration of queerness and gender. The album’s design is very photo-heavy and picks up motifs in the lyrics to create surrealistic imagery and embrace organized chaos — sometimes beautiful and grotesque. The visuals work hard to embody the band’s music and tone. As Lora-Faye told Brooklyn Magazine, “I wanted to make a record that felt like it expressed the cohesiveness of all that in one experience, but also this fractured incoherence of that experience.”

When the album’s record sleeve is opened up completely, the photos on the front cover reveal the record’s title, Chaos! Chaos! Chaos!, abstractly written out in objects. On the inside of the sleeve, instead of classically labeling the record sides a and b, the sides are labeled with eggs and orange imagery (which also correspond to the artwork on the vinyl record inside). Inside the sleeve with the vinyl record, you will find a 24-page booklet that includes bizarre imagery, grotesque recipes, iconic quotes, lyrics to all of the songs, and the record “Nutritional Facts” (aka – credits).

These quotidian objects have created a visual language and system that has encompassed all aspects of the album release — this includes not only the album itself but is also carried through the single release covers, videos, posters, t-shirts, and stickers released in tandem with the record.

2024 Awards

Total Points: 9

Credits


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