Casa Malka, literally "house of the queen" (Casa means “house” in Spanish; Malka means “queen” in Hebrew.) Like the product itself, the brand identity is comprised of a mix of soft and hard, feminine and masculine. The brand concept of "welcome to the queendom" was communicated through every consumer touchpoint, whether it was through hyper-realistic CG imagery, the brand language, or the emblem of the queen herself.

We were responsible for creating the visual and verbal brand identity, art direction, bottle design, packaging design, website, campaign, and brand activation.