ADC Awards
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Category
Food - Series
Annual ID
ADC103_PKG021M
About the Work
Cp Egg is the leading egg industry in China and has the ability to define the characteristics of the industry. Our upgrade design is to use architectural thinking to establish a complete identification system for Zhengda eggs. To create a new generation of Zhengda exclusive egg product packaging.
The core idea of this design is the "red egg" that must be red every time you are happy. In Chinese culture, red is the king and the first color of the Chinese people. We have vermilion red as the standard color, applied to the entire egg packaging system, the egg outer box is dyed red, so that it stands out in the end market. On the box type, the deconstruction of the group logo, the thinking and application of square and circle are used to create an exclusive custom packaging box type. The label design implements a professional sense of trust and modular design concept, strengthens the subdivision attribute of the egg, and arranges the complex text information in an orderly and logical way. With the humanoid interest, and full of imagination and story sense of chicken illustration, rich design fun more attractive to consumers. The process uses dyed pulp boxes as well as pet blister boxes and special paper label stickers. The raw food label uses touch paper to provide an amazing touch. With silver printing and gold stamping process, fully show the noble value of high-end egg products. The embossing process of the final illustration brings a three-dimensional touch to the label and further increases the perceptual accuracy of the product.
The core idea of this design is the "red egg" that must be red every time you are happy. In Chinese culture, red is the king and the first color of the Chinese people. We have vermilion red as the standard color, applied to the entire egg packaging system, the egg outer box is dyed red, so that it stands out in the end market. On the box type, the deconstruction of the group logo, the thinking and application of square and circle are used to create an exclusive custom packaging box type. The label design implements a professional sense of trust and modular design concept, strengthens the subdivision attribute of the egg, and arranges the complex text information in an orderly and logical way. With the humanoid interest, and full of imagination and story sense of chicken illustration, rich design fun more attractive to consumers. The process uses dyed pulp boxes as well as pet blister boxes and special paper label stickers. The raw food label uses touch paper to provide an amazing touch. With silver printing and gold stamping process, fully show the noble value of high-end egg products. The embossing process of the final illustration brings a three-dimensional touch to the label and further increases the perceptual accuracy of the product.
2024 Awards
Total Points: 3
Merit Honor
Credits
Design Firm
Shenzhen Tigerpan Design Co., Ltd / Shenzhen
Chief Design Officer
Tiger Pan
Designer
Longfei Xiao
Editor
Lingli Xiang
Illustrator
Pin Yi
3D Renderer
Juanjuan Wu
Project Management
Hua You
Technical Support
Zhangkun Xie
Video Editing
Chao Ma
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