ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2024 ADC Awards - Product Design

Splash Spots

Agency Zulu Alpha Kilo + Street Lab

Client Street Lab

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Category

Sustainable / Eco-friendly

Annual ID

ADC103_PRD008S

About the Work

For over 100 years, when the temperature soars in New York City, people turn to neighborhood fire hydrants in search of watery relief. However, the existing hydrant caps that spray water are rudimentary and often left on unsupervised, flowing into the streets and wasting water. To address this, we created Splash Spots, a first-of-its-kind spray cap that is both more whimsical and conserves 50% more water. Splash Spots ensure that a uniquely NYC tradition can continue but at the same time make less of an environmental impact.

Splash Spots are designed to enrich public spaces while saving water. Their precisely calibrated array of valves and channels release 50% less water per minute than a standard hydrant spray cap. The bright, round exterior stands out against the dark, well-worn hydrants, bringing vibrancy to the city and inviting play. Made from CNC-machined metal, each Splash Spot is engineered for optimal durability. The care taken to craft each of the four Splash Spot experiences brings fun to NYC and tells children from every walk of life that someone out there is aiming to enrich their lives through design thinking.

Splash Spots bring four different water experiences to the five boroughs. “Sunshine” spreads rays of water in all directions. “Blossom” releases a cloud of refreshing water droplets. “Jump Rope” creates a whirling “rope” of water for kids to leap over. “Pinwheel” unleashes a stunning spray of three rotating streams. All four Splash Spots create whimsical water experiences that bring communities together and reduce water wastage by 50%.

2024 Awards

Total Points: 21

Credits

Agency

Zulu Alpha Kilo

Client / Brand

Street Lab

Production Company

All Opal Agency

Post Production Company

zulubot

Art Director

Michael Romaniuk

Associate Creative Director

Michael Romaniuk
Marco Buchar

Chief Creative Officer

Tim Gordon

Chief Design Officer

Stephanie Yung

Copywriter

Marco Buchar

Creative Director

Jacob Gawrysiak

Design Director

Jeff Watkins

Designer

Sam Dal Monte

Director of Photography

Ben Franke
Greg Purpura

Editor

Thais Maranho

Executive Producer

Jacqueline McDonald

Creative Chairman

Zak Mroueh

Account Team

Meghan Mullen
Casey Ana O'Brien
Karina Guerra

3D Animations

Julio Ortega

3D Models

Group Project

Archival Stock Footage

Shutterstock

Associate Producer

Bita Mazaheri

Audio

Noah Mroueh

Colour Transfer

Can Yuksel

Community Manager

Vittoria Gibson

Image Retoucher

Mila Lukezich

Industrial Design Director, Founder

Colin P. Kelly

Industrial Design Studio

Group Project

Industrial Designer

Edward Lee

Logo Animation

Polyester Studio

Media Manager

Adrian Gluvakovich

Online

Thais Maranho

Partner

Leslie Davol

Post Production Director

Lena Hamady

Post Production Producer

Siddhi Patel

Production director

Ola Stodulska

Studio Director

James Graham

Studio Production Artist

Pam Cohen

Web Developer

Jake Edwards

Website Project Manager

Kenneth Haz

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