ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Prototype
Annual ID
ADC103_PRD017B
About the Work
The D2L Brightspace online learning platform personalizes education for every student. To cement D2L as a leader in personalized learning, we decided to personalize the original learning platform: the school desk.
As a metaphor for all the ways D2L personalizes learning, we created a school desk that could be just as personalized. Leveraging specific insights from students of all ages, the Unstandardized Desk could be reshaped and reimagined to meet their unique needs and desires.
The Unstandardized Desk was manufactured using Nordic birch CNC-milled triangular panels connected by actuated tensile hinges covered by a neoprene skin. The wood is a nod to the wooden surfaces of traditional school desks. The ultimate goal is to mass produce the desk for classrooms around the world.
As a metaphor for all the ways D2L personalizes learning, we created a school desk that could be just as personalized. Leveraging specific insights from students of all ages, the Unstandardized Desk could be reshaped and reimagined to meet their unique needs and desires.
The Unstandardized Desk was manufactured using Nordic birch CNC-milled triangular panels connected by actuated tensile hinges covered by a neoprene skin. The wood is a nod to the wooden surfaces of traditional school desks. The ultimate goal is to mass produce the desk for classrooms around the world.
2024 Awards
Total Points: 9
Bronze Cube
Credits
Agency
Zulu Alpha Kilo
Media Agency
D2l
PR / Marketing Agency
Walker Sands
Client
David Demoe
John Baker
Client / Brand
D2l
Agency In-House Production Company
zulubot
Chief Creative Officer
Brian Murray
Director
Jessie Posthumus
Executive Producer
Adam Palmer
Strategy Director
Maxine Thomas
Content Producer
Colleen Allen
Creative Chairman
Zak Mroueh
Creative Director / Art Director
Michael Siegers
Creative Director / Copywriter
Jonah Flynn
Senior Producer
Laura Dubcovsky
Account Team
Lisa Walton-Rixon
Erika Dafoe
Shauna McKenna
Industrial Design
Miles Keller
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