ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Category
Books / Limited Edition / Private Press / Special Format
Annual ID
ADC103_PUB012S
About the Work
Other People Can Be Whoever The Fuck They Wanna Be And So Can You (OPCBWTFTWBASCY) is a radically different self-help book from those that are available in the market. Written by Singaporean life and business coach, Daniel Lim, it is chock full of witty but solid tips on how to live a more joyful and purposeful life, free from the reins of external factors and perceptions. We transformed 99 pages of text in a word document into an interactive book where each chapter sings a different melody, interspersed with off-kilter layouts and multiple interactive pop-up elements. The book is a true representation of Lim's larger-than-life personality — a technicolour dream and pop-up galore which features many body parts brought to the fore with guts and gumption —unfiltered and unadulterated; driven by the core intent to capture the reader’s undivided attention.
2024 Awards
Total Points: 21
Silver Cube
Credits
Design Firm
Fictionist Studio / KUALA LUMPUR
Production Company
Percetakan Vivar / Selangor
Creative Director
Joanne Chew
Designer
David Ho
Francis Tho
Kevin Teh
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