In 2023, Deezer set out to completely reinvent our brand image and identity, which meant redesigning our logo and designing a typeface that spoke to our new brand — introducing Deezer Sans, a type family to reflect music's kinetic energy and our beating heart logo. When creating this typeface, we focused on the musicality and rhythm of the written word. Deezer Sans can be formed and reformed to fit our specific needs, and care was taken with the extreme weights and delicate contrasts to maintain a rhythmic flow of the text. With outspoken details, elliptical curves, and bent diagonals, the font emulates the bounce and flow of pop music and the soft seriousness of classical music while having the fluidity to crossover to any genre. The type family includes Deezer Product and Deezer Alternative, which are used throughout our various in-product features, marketing campaigns, and self-produced content. The variable typeface captures our need for flexibility and adaptability, from condensed cuts for long-form content to extended cuts for more concise messaging; this flexibility allows the identity to stretch and adapt across a broad range of brand touchpoints.