ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Brand / Communication Design
Annual ID
ADC103_TYP025M
About the Work
Creative and design agency MullenLowe launches its new global brand identity with an evolved octopus. With no corners or end points, it changes, moves and reinvents itself infinitely. With its endless twists and turns, the octopus’ tentacles morph to create a bespoke typography with an alphabet (A-Z) and numbers (0-9) that defy logic.
2024 Awards
Total Points: 3
Merit Honor
Credits
Agency
MullenLowe U.S. / New York
Animator
Sebastian Pfeifer
Design Director
Marcio Doti
Executive Creative Director
Ricard Valero
Producer
Katie Frank
Designer / Motion Artist
Christian Meissner
Head of Design
Joao Paz
3D Artist
Sergio Paulo
Digital Producer
Jamie Templeton
Director of Integrated Studio
Dan Howell
Director of Operations
Paige Arrington
Executive Director of Integrated Production
Lisa Setten
Global CEO
Kristen Cavallo
Head of Brand & Communications
Lu Borges
Head of Technology
David Lee
President of Global Creative Council
Jose Miguel Sokoloff
Senior Digital Producer
Dorothy Chin
Senior Global Marketing Manager
Tom Martin-Jones
U.S. CEO
Lee Newman
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