ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2024 ADC Awards - Typography

Tea Online

Agency BY-ENJOY DESIGN / FUJIAN

Client ChaShan

Category

Packaging

Annual ID

ADC103_TYP031M

About the Work

這是一個新的茶葉品牌,受到近年來移動互聯網的社交媒體發展為啟發,通過參照主流的不同社交軟件界面的用戶閱讀方式形成了一個坦誠真實的包裝設計,它們不選擇使用傳統的視覺感受,而是重視當下主流消費者在快速瀏覽的信息時代裏對產品和文化的直接需求,剔除了不必要的過度裝飾,表達了品牌對產品和文化的真實和追求。

在包裝上,每一款茶都根據不同品種類型選擇了在色彩和質感上相應匹配的紙張,並且在結構上也根據不同的品種呼應了不同界面的呈現方式。在文本內容上,它們不僅包含了茶的基本名稱,品種以及生產信息,還囊括了茶的文化故事和飲用方式等普及內容。

This is a new tea brand, inspired by the development of social media on the mobile internet in recent years, by referring to the way users read different mainstream social software interfaces to form a frank and honest packaging design, they do not choose to use the traditional visual experience, but rather to pay attention to the direct needs of mainstream consumers in the current era of fast browsing information about the product and culture, eliminating the unnecessary excessive decoration, and expressing the brand's authenticity and pursuit of the product and culture.

In terms of packaging, each tea has been selected according to the different varieties and types of paper that matches in colour and texture, and the structure also echoes the presentation of different interfaces according to the different varieties. In terms of text content, they not only contain the basic name of the tea, the variety and production information, but also include popular content such as the cultural story of the tea and how to drink it.

2024 Awards

Total Points: 3

Merit Honor

Credits

Design Firm

By-enjoy Design / Fujian

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