ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2024 ADC Awards - Typography

Unity Mosaic Typography

Agency Apple Design Team / Cupertino

Client Apple

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Category

Digital

Annual ID

ADC103_TYP035M

About the Work

Inspired by the creative process of mosaic, this Apple Watch face symbolizes the vibrancy of Black communities and the power of unity. When you raise your wrist, elements on the watch face come together to show the time.

Unity Mosaic creates its numeric system out of geometric shapes in green, black, red, and yellow. Each number uses pieces of other numbers to morph into new forms as the minutes and hours change. Red, black, and green represent the Pan-African flag, and the face can be personalized by adding an accent color. Unity Mosaic is was designed by Black creatives and allies at Apple for anyone committed to ending systemic racism and building a more equitable world.

2024 Awards

Total Points: 3

Merit Honor

Credits

Client / Brand

Apple Design Team / Cupertino

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