Creators can shift culture and galvanize collective action. Earth Alliance was founded on a mission to harness that power in the fight against climate change. Together, we created an accessible, actionable guide to the IPCC Report, and then expanded our strategy to focus closely on digital creators. We built a brand, editorial product, and platform dedicated to impacting the climate change narrative.
Nuggets are bite-sized, science-backed pieces of content designed to help creators change the conversation about the climate crisis. Each Nugget explains an aspect of the science of climate change and then translates it into actionable concepts, content strategy, and inspiration for content creators. One Nugget provides insight into the 2023 IPCC Report, while another provides creative prompts to drive discourse around food waste. Alongside the ways to reimagine how we live and create, you’ll see the weird and wonderful visuals we generated using Midjourney. Every piece of imagery in the Earth Alliance brand and most nugget artwork was generated this way. We envision the AI illustrations as a brand foundation that will drive the art direction for future collaborations with (human) artists and creators.