ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2024 ADC Awards - Experiential Design

Murals

Agency Aggressive + ATM Virtual / Warsaw + Pixel Race / Warsaw + Tigrelab / Warsaw

Client Polish Film Institute

Category

Design for Good / Experiential Design

Annual ID

ADC103_EXP016B

About the Work

‘MURALS,’ is an immersive visual experience that uses cutting-edge 3D scanning to place viewers face to face with the war devastation in Ukraine.

Shown on LED True Performance screens, ‘MURALS’ places CG scans of Banksy murals upon devastated homes and architectural sites around Ukraine. Through the combined use of light, sound, innovative 3D scanning technologies, and Unreal Engine, these virtual shattered walls tell the stories of lives lost. The images of Banksy’s artwork – which he painted on destroyed buildings during a trip to Ukraine in November 2022 – highlight how everyday life perseveres in the face of destruction, and that one day, life will blossom from the ruins again.

The project was initiated by Artem Ivanenko, a 3D artist from Irpin, Ukraine, which was one of the first towns to be hit during the Russian invasion. Later, when the Russian troops withdrew, Ivanenko returned to Irpin to record the devastating destruction using 3D scanning.

2024 Awards

Total Points: 9

Credits

Production Company

Aggressive
ATM Virtual / Warsaw
Pixel Race / Warsaw
Tigrelab / Warsaw

Composer

Egor Grushin

Editor

Jason Yantz

Producer

Laura Gomez

Sound Designer

Bartez Putkiewicz

Art Director, Compositor

Federico Gonzalez Montoya

Copy Editor, Translator

Helgi Palko

Partnership Coordinator

Mariia Skakun

Poet

Gio Pachkoriya

Production coordinator

Maciej Kapłucha

Production Manager

Michał Kowalik

Scanning Artist

Artem Ivanenko

Unreal Artists

Antonio Nieto
Borja Pastori
Ion Romero

Web Developer

Arsen Igorev

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