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About the Work
The 1500+ synthetic chemicals still used in textile dyeing harm workers, wearers, and the environment. While the industry slowly commits to change, a sea of confusing sustainability claims and greenwashing prevail.
Plants have long been used in dyeing, but without binding chemicals, their color and health benefits fade quickly. This makes it unsuitable for mass production.
AIZOME ULTRA™ is a patented, ultrasound dyeing method that begins with only water, medicinal plants, and cotton. Instead of synthetic chemicals it uses a physical trick: ultrasound sets plant particles in motion at a custom frequency of 52.5kHz underwater, binding them to the fiber permanently. And with them, their color and health benefits. Even the wastewater retains these benefits.
AIZOME is a Japanese-German startup, named for the Japanese plant-based dyeing method “aizome” that made use of water and natural indigo. It was once revered for its wound-healing properties in Samurai armor. But the invention of synthetic dyes marked the decline of aizome. AIZOME ULTRA™ modernizes this traditional method.
The actual dyeing process takes between 60-90 minutes, with repeated sonification. Monitoring 100% organic quality from farm to finish, manufacturing can take about one year.
AIZOME ULTRA™ gives wearables healing properties: bedsheets that help heal wounds, t-shirts that can reduce stress or underwear that can ease menstrual pain.
AIZOME ULTRA™ is validated by the University of Cambridge and also recognized by the National Eczema Association as an innovation that improves the quality of life for people with sensitive skin.
Over 3,000 tons of fabric have been produced, benefiting 2.4 million people. AIZOME has received substantial investments and media attention across the globe. In 2023, the medical benefits of AIZOME were approved by the U.S. Food & Drug Administration. Partnerships with healthcare institutions, fashion brands, as well as cosmetics producers are underway.
Plants have long been used in dyeing, but without binding chemicals, their color and health benefits fade quickly. This makes it unsuitable for mass production.
AIZOME ULTRA™ is a patented, ultrasound dyeing method that begins with only water, medicinal plants, and cotton. Instead of synthetic chemicals it uses a physical trick: ultrasound sets plant particles in motion at a custom frequency of 52.5kHz underwater, binding them to the fiber permanently. And with them, their color and health benefits. Even the wastewater retains these benefits.
AIZOME is a Japanese-German startup, named for the Japanese plant-based dyeing method “aizome” that made use of water and natural indigo. It was once revered for its wound-healing properties in Samurai armor. But the invention of synthetic dyes marked the decline of aizome. AIZOME ULTRA™ modernizes this traditional method.
The actual dyeing process takes between 60-90 minutes, with repeated sonification. Monitoring 100% organic quality from farm to finish, manufacturing can take about one year.
AIZOME ULTRA™ gives wearables healing properties: bedsheets that help heal wounds, t-shirts that can reduce stress or underwear that can ease menstrual pain.
AIZOME ULTRA™ is validated by the University of Cambridge and also recognized by the National Eczema Association as an innovation that improves the quality of life for people with sensitive skin.
Over 3,000 tons of fabric have been produced, benefiting 2.4 million people. AIZOME has received substantial investments and media attention across the globe. In 2023, the medical benefits of AIZOME were approved by the U.S. Food & Drug Administration. Partnerships with healthcare institutions, fashion brands, as well as cosmetics producers are underway.
2024 Awards
Total Points: 45
Gold Cube
Credits
Agency
SERVICEPLAN GERMANY / Munich
Composer
Benjamin Gebert
Creative Director
Naho Kosukegawa
Executive Creative Director
Franz Röppischer
Lorenz Langgartner
Global Chief Creative Officer
Alexander Schill
Motion Designer
Nicolai Kovacs
Producer
Simon Mairhofer
Creative Director Video
Dennis Fritz
Executive Creative Director Digital
Hagen Fiedler
Junior Art Director
Michał Kuśmierz
Junior Motion Designer
Margarita Nikolajeva
Senior Motion Designer
Gergely Kozma
Audio
Benedikt Dorn
CEO
Johannes Auffermann
Colorist
Mike Friedelande
Creative Intern
Ana Madalena Marques
Nareg Boyadjian
Ani Barbakadze
Flavia Conti
Rafter Manguiat
Thomas Disanzo
Katie Eugster
Creative Producer
Kevin Riedl
Design
Andrea Da Silva
Arlinda Shabani
Design & Development
Oliver Thellmann
Director Fundings & Partnerships
Ivana Radovanovic
Film Production
off studios / Munich
Founder & CEO
Michel May
Founder & COO
Misa May
Outreach & Partnership Management
Megan Powers
Post Producer
Felicitas Stahnke
Post Production / Grading
nhb NEXT / Hamburg
Senior Developer
Stefan Schröder
Timm Reiter
Tech Lead Digital
Malte Bender
Web Development
ASTRAL Kreativ / Munich
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