ADC Awards
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Category
Design for Good / Product Design
Annual ID
ADC103_PRD015B
About the Work
In the U.S., more than 5 million kids stay in the hospital every year. According to the National Institutes of Health, hospitalization disrupts children’s lives and can produce feelings of anxiety, fear, and pain. During hospitalization, play is proven to be of high therapeutic value, contributing to physical and emotional well-being and to the children’s recovery.
We knew we had to do something.
We conceived of a small electric vehicle called the Honda Shogo. The Shogo is a kid-size car that young patients can drive around the hospital, which gives them the gift of play. The car was designed by Honda Racing engineers to maximize the fun the hospitalized kids could have — but also to make it as inclusive as possible, so kids with IVs or mobility issues could use it. All of the work, from the first drawings to the final vehicles that drove through the hospital hallways, was done with donated time. The campaign goal was always to reach as many hospitalized children as possible across the country. That rollout has now begun, starting in Ohio and followed by hospitals in Indiana, with plans for 60 Shogo vehicles reaching kids in hospitals across the country.
We knew we had to do something.
We conceived of a small electric vehicle called the Honda Shogo. The Shogo is a kid-size car that young patients can drive around the hospital, which gives them the gift of play. The car was designed by Honda Racing engineers to maximize the fun the hospitalized kids could have — but also to make it as inclusive as possible, so kids with IVs or mobility issues could use it. All of the work, from the first drawings to the final vehicles that drove through the hospital hallways, was done with donated time. The campaign goal was always to reach as many hospitalized children as possible across the country. That rollout has now begun, starting in Ohio and followed by hospitals in Indiana, with plans for 60 Shogo vehicles reaching kids in hospitals across the country.
2024 Awards
Total Points: 9
Bronze Cube
Credits
Agency
RPA Advertising / Santa Monica
Post Production Company
Tool of North America / Santa Monica
Editing Company
Helium / Santa Monica
Art Director
Eden Han
Copywriter
Gabriel Lichstein
EVP, Chief Creative Officer
Joe Baratelli
Sr. Producer
Ryan Radley
SVP, Group Creative Director
Ken Pappanduros
VP, Creative Director
Sarah May Bates
Account Coordinator
Emily Tran
Account Supervisor
Andrea Flores Teran
Color Company
Company 3 / Santa Monica
EVP, Chief Production Officer
Gary Paticoff
Sound Design & Final Mix Company
Lime Studios / Santa Monica
SVP, Director of Video Production
Selena Pizarro
VP, Director of Business Affairs
Maria Del'Homme
VP, Management Supervisor
Denis Telalovic
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