ADC Awards
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Category
Design for Good / Publication Design
Annual ID
ADC103_PUB044M
About the Work
THE CONGREGATION. HACKING THE CONSTITUTION OF THE UNITED STATES OF AMERICA BY CREATING A RELIGION TO PROTECT WOMEN'S RIGHT TO CHOOSE IN RESPONSE TO THE OVERTURNING OF ROE VS. WADE.
Ending the constitutional right to abortion takes away an individual’s fundamental right to reproductive freedom and puts their health and safety at risk. The Congregation is a belief system created to protect reproductive rights and bring people together. Through the creation of our belief system and efforts, we are exploring how the first amendment of the constitution can be used to protect reproductive rights in court by a religious liberty claim in a post-Roe United States. Our challenge was to create an inclusive "religion" for the 21st century using a branding system that evoked religious iconography without being connected to any existing religion. In addition to using light to reinforce the idea of illumination, graphics inspired by sacred architecture and rounded shapes that represent people coming together guide viewers through accessible, human system of beliefs. The typography families used hinged on easy-to-read serifs with a touch of modern, reinforcing the accessibility and inclusivity of this modern-day belief system. All the assets were designed to give people the sense that The Congregation is a safe space for their own unique story. And like any "church" we've composed our "sunday service" song that embodies all of our beliefs. Aside protect reproductive rights in court by the religious liberty claim, our more than 10 thousand members have already helped dozens of women getting safe abortions through the Bridget Alliance, hundreds getting mental health support after an abortion through exhale pro voice and legal support through the Center of reproductive rights.
Ending the constitutional right to abortion takes away an individual’s fundamental right to reproductive freedom and puts their health and safety at risk. The Congregation is a belief system created to protect reproductive rights and bring people together. Through the creation of our belief system and efforts, we are exploring how the first amendment of the constitution can be used to protect reproductive rights in court by a religious liberty claim in a post-Roe United States. Our challenge was to create an inclusive "religion" for the 21st century using a branding system that evoked religious iconography without being connected to any existing religion. In addition to using light to reinforce the idea of illumination, graphics inspired by sacred architecture and rounded shapes that represent people coming together guide viewers through accessible, human system of beliefs. The typography families used hinged on easy-to-read serifs with a touch of modern, reinforcing the accessibility and inclusivity of this modern-day belief system. All the assets were designed to give people the sense that The Congregation is a safe space for their own unique story. And like any "church" we've composed our "sunday service" song that embodies all of our beliefs. Aside protect reproductive rights in court by the religious liberty claim, our more than 10 thousand members have already helped dozens of women getting safe abortions through the Bridget Alliance, hundreds getting mental health support after an abortion through exhale pro voice and legal support through the Center of reproductive rights.
2024 Awards
Total Points: 3
Merit Honor
Credits
Agency
Klick Health / Toronto
Music / Sound Production Company
Halley Sound / São Paulo
Art Director
Yan Esteves
Chief Creative Officer
Rich Levy
Copywriter
Julia Agard
Mariana Borga
Creative Director
Leonardo Claret
Executive Creative Director
Bernardo Romero
Michael Bonilla
Group Creative Director
Amy Fortunato
Andrea Bistany
VP, Creative Director
Travis Borgess
VP, Creative Director - Copy
Dana Panzone
Group Art Supervisor
Kate Maldjian
Group Copy Supervisor
Kristine Brown
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