Apple Intelligence is the intuitive personal intelligence system that delivers helpful and relevant intelligence while taking an extraordinary step forward for privacy in AI. It harnesses the power of Apple Silicon to understand and create language and images, and simplify and accelerate everyday tasks. Image Playground allows people to easily create fun and unique images, while Genmoji lets people create emoji with a simple text description. With systemwide Writing Tools built into the Apple ecosystem, users can rewrite, proofread, and summarize text nearly everywhere they write, including Mail, Notes, Pages, and third-party apps. Describe your Change in Writing Tools gives people even more flexibility and control when they’d like to make their writing sound even more expressive, such as adding dynamic language to their resume or creating a dinner party invitation, and more.


Clean Up in the Photos app allows people to remove distracting elements while staying true to the moment they intended to capture. Users can also create a customizable Memory Movie with photos and videos from their library by simply typing a description. Visual intelligence, which builds on Apple Intelligence, can summarize, copy, and translate text, detect phone numbers or email addresses with the option to add to contacts, identify an animal or plant, and more.


Apple Intelligence is designed to protect users’ privacy at every step. It starts with on-device processing, and for requests that require access to larger models, Private Cloud Compute extends the privacy and security of iPhone into the cloud to unlock even more intelligence.