ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2025 ADC Awards - Book Design

Echoes of the Wall

Agency Zhou Chen + gao sen

Client Phoenix Education Publishing,Ltd

Category

Text & Image-Driven Books

Annual ID

ADC104_BKD003G

The designers of Echoes of the Wall: A Visual Catalog of Inscribed Brick Treasures from the Nanjing City Wall Archives sought to materialize the "visual spirituality" of Ming Dynasty brick culture—a synthesis of Chinese craftsmanship and historical consciousness. The book’s design ingeniously integrates architectural motifs from the Zhonghua Gate Barbican’s horse ramp, employing a slope-binding technique that transforms the act of page-turning into a tactile metaphor: readers ascend through the wall’s historical layers as if climbing its ramparts, while the closed volume mimics a time-capsuled brick.
Every element, from algorithmic page sequencing to gradient-consistent paper stacking, is meticulously engineered to balance structural homage (echoing the wall’s precision masonry) with ergonomic page-turning fluidity—a dual tribute to ancestral engineering and contemporary design rigor.
Further breaking convention, the book pioneers an innovative tripartite framework: high-fidelity artifact photography, archival brick rubbings, and documentary images of the brick repository are interwoven into a cohesive visual narrative. This approach not only illuminates individual bricks’ calligraphic artistry but also contextualizes their collective role in urban history—a paradigm rarely explored in prior publications on city wall relics.

2025 Awards

Total Points: 45

Gold Cube

Credits


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