ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Text & Image-Driven Books
Annual ID
ADC104_BKD036M
Instinct plays an essential role in the creative world of brand design, enabling individuals and organizations to cultivate ideas and take risks that may not have been considered through logic alone. I love it. What is it? presents an anthology of unique messages, think pieces and visuals from successful creative business leaders around the globe, investigating the themes of courage, passion, conviction and heart-over-head decision-making when creating and leading some of the best-known brands.
Created in collaboration with Gyles Lingwood, Professor of Business Creativity at the University of Lincoln, UK, and published by Phaidon, I love it. What is it? features contributions from twenty renowned industry figures. Along with a selection of Turner Duckworth’s most captivating work, the texts cleverly articulate what the creative process feels like, and how instinct and passion figure into iconic design and branding.
The book’s cover features an enticingly up-turned corner on its cover. Flip the page to reveal it is the tail of a red heart: a playful yet deceptively simple surprise that is emblematic of the Turner Duckworth ethos and the theme of the book.
Created in collaboration with Gyles Lingwood, Professor of Business Creativity at the University of Lincoln, UK, and published by Phaidon, I love it. What is it? features contributions from twenty renowned industry figures. Along with a selection of Turner Duckworth’s most captivating work, the texts cleverly articulate what the creative process feels like, and how instinct and passion figure into iconic design and branding.
The book’s cover features an enticingly up-turned corner on its cover. Flip the page to reveal it is the tail of a red heart: a playful yet deceptively simple surprise that is emblematic of the Turner Duckworth ethos and the theme of the book.
2025 Awards
Total Points: 3
Merit Honor
Credits
Design Firm
Turner Duckworth / New York
Publisher
Phaidon / New York
Chief Creative Officer
Sarah Moffat
Designer
Robert Williams
Executive Creative Director
Andy Baron
Producer
Xavier Drudge
Account Director
Katie Monahan
Chief Executive Officer
Joanne Chan
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