ADC Awards

ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.

2025 ADC Awards - Gaming

Until Dawn Remake - Brand Identity

Agency PlayStation Studios Creative

Client Sony Interactive Entertainment

Category

Marketing / Brand Identity

Annual ID

ADC104_GAM012M

Face your fears and determine who survives in this enhanced version of the horror classic.
Rebuilt from the ground up for PS5® consoles and PC, Until Dawn™ invites you to immerse yourself in a gripping slasher horror where every decision can make the difference between life and death.
When eight friends return to the isolated mountain lodge where two of their group vanished a year prior, things quickly take a sinister turn. As fear tightens its icy grip on the group, their remote retreat becomes an inescapable nightmare.
Your actions and choices will determine who survives Until Dawn in this definitive version of the seminal horror classic.

For the highly anticipated Until Dawn remake, we reimagined its brand identity with a bold, cinematic touch.
At the heart of this refresh was the recreation of the iconic skull/hourglass key art—a striking symbol of time and terror. We meticulously sculpted a new skull from scratch, refining its form for a more realistic, chilling presence. The frosted ice texture was intensified, immersing players in the game’s eerie, frozen dread. We then meticulously regraded the entire piece to harmonize with the game’s haunting new visual tone.
The scene within the hourglass was also dramatically enhanced: we reorchestrated the character lineup for maximum impact, enriched the lighting for deeper suspense, and positioned the mysterious house as an even more foreboding centerpiece.
Beyond the key art, we developed a versatile typography system—seamlessly integrating across marketing, UI, and the in-game intro credits, ensuring a cohesive, immersive brand experience.
This wasn’t just a redesign; it was a resurrection—capturing the essence of Until Dawn’s psychological horror while elevating it for a new generation.

2025 Awards

Total Points: 3

Merit Honor

Credits

Publisher

PlayStation Studios Creative

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