ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
Learn more about ADC105
Category
Design for Good / Illustration
Annual ID
ADC104_ILT001G
Racial disparities in maternal healthcare represent a major inequality that needs to be addressed by promoting just, peaceful birthing experiences and addressing systemic biases and discrimination in institutions like healthcare.
In the US, Black women are three times more likely to die from pregnancy-related causes than White women. The pregnancy journey of Black women has been marked by persistent challenges and systemic barriers, creating a nearly impossible journey for Black mothers seeking safe and equitable childbirth experiences. Aster, a maternal health company, joined forces with Ashé Birthing Services to expand community-based maternal health programs, as well as increase funding for pregnancy and doula programs. By promoting Black Maternal Health Week, inviting all to watch the Impossible Journey film and support the passing of the Mamas First Act, they can drive congress to the changes necessary to improve Black maternal health outcomes and potentially save lives.
In the US, Black women are three times more likely to die from pregnancy-related causes than White women. The pregnancy journey of Black women has been marked by persistent challenges and systemic barriers, creating a nearly impossible journey for Black mothers seeking safe and equitable childbirth experiences. Aster, a maternal health company, joined forces with Ashé Birthing Services to expand community-based maternal health programs, as well as increase funding for pregnancy and doula programs. By promoting Black Maternal Health Week, inviting all to watch the Impossible Journey film and support the passing of the Mamas First Act, they can drive congress to the changes necessary to improve Black maternal health outcomes and potentially save lives.
2025 Awards
Total Points: 45
Gold Cube
Credits
Agency
Area 23, an IPG Health Company / New York
Client / Brand
Aster / San Francisco
Ashé Birthing Services / Bronx NY
Save a Rose Foundation / Bronx NY
Production Company
The Youth / Curitiba
Chief Creative Officer
Tim Hawkey
Creative Director
Viton Araújo
Diego Tórgo
Sttenio Costa
Patrycja Lukjanow
Executive Creative Director
Eduardo Tavares
Tim Jones
Group Creative Director
Guy Bricio
Executive Producer
Andrew Pearson
Art Supervisor
Dane Philip
Copy Supervisor
Albania Salas
Group Executive Integrated Producer
Saul Metnick
Integrated Producer
Nicole Hornbeck
SVP Creative Director, Copy
Danielle Decatur
Related Awards
