ADC Awards
ADC Annual Awards is the oldest continuously running industry award show in the world, with an incredible legacy of over 100 years. These awards celebrate the very best in advertising, digital media, graphic and publication design, packaging and product design, motion, experiential and spatial design, photography, illustration and fashion design – all with a focus on artistry and craftsmanship.
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Category
Animation / Series
Annual ID
ADC104_ILT051M
The Yoodle is an unexpected, joyful change to the YouTube logo across web, the mobile apps, and televisions. The program celebrates community, culture and fun, by highlighting the amazing range of interest-based content across the platform. Each Yoodle is live for 24 hours in various markets on a date that is significant to the featured community.
More than just a visual takeover, the Yoodle aims to inject moments of unexpected joy and discovery into the user experience. It serves as a visual representation of YouTube's connection to its global audience, reflecting the diverse tapestry of interests and passions that bring people together.
We are submitting a collection of ten Yoodles that exemplify the program's breadth and depth. This curated selection exemplifies the wide range of topics covered by the program, demonstrating our approach to engaging viewers with subjects both familiar and unexpected. This submission includes:
Pottery: A look at the process and skills of ceramics artists.
Miniatures: A lighthearted homage to the meticulous hobby of miniature model building.
Funk Carioca: An irreverent celebration of the Brazilian musical genre funk carioca.
Rubik's Cube: Exploring the world of speedcubing and the algorithms used by Rubik's Cube champions.
DJ Livestreams: An inside look at the world of DJing both online and in intimate real-world venues.
Table Tennis: A fast-paced drama highlighting the strategy and skill of this sport.
Mukbang: A glimpse into the popular food-focused online trend originating in Korea.
Henna: an exploration of a culturally significant art-form across the Middle East.
Keyboard Modding: A look at the intricate and expressive world of customized mechanical keyboards.
Comic Collectors: Exploring the passion and dedication that drives the world of comic collecting.
A number of these Yoodles were created in collaboration with artists who identify with the respective communities, adding an important layer of authenticity and local perspective.
More than just a visual takeover, the Yoodle aims to inject moments of unexpected joy and discovery into the user experience. It serves as a visual representation of YouTube's connection to its global audience, reflecting the diverse tapestry of interests and passions that bring people together.
We are submitting a collection of ten Yoodles that exemplify the program's breadth and depth. This curated selection exemplifies the wide range of topics covered by the program, demonstrating our approach to engaging viewers with subjects both familiar and unexpected. This submission includes:
Pottery: A look at the process and skills of ceramics artists.
Miniatures: A lighthearted homage to the meticulous hobby of miniature model building.
Funk Carioca: An irreverent celebration of the Brazilian musical genre funk carioca.
Rubik's Cube: Exploring the world of speedcubing and the algorithms used by Rubik's Cube champions.
DJ Livestreams: An inside look at the world of DJing both online and in intimate real-world venues.
Table Tennis: A fast-paced drama highlighting the strategy and skill of this sport.
Mukbang: A glimpse into the popular food-focused online trend originating in Korea.
Henna: an exploration of a culturally significant art-form across the Middle East.
Keyboard Modding: A look at the intricate and expressive world of customized mechanical keyboards.
Comic Collectors: Exploring the passion and dedication that drives the world of comic collecting.
A number of these Yoodles were created in collaboration with artists who identify with the respective communities, adding an important layer of authenticity and local perspective.
2025 Awards
Total Points: 3
Merit Honor
Credits
Brand-Side / In-House Agency
YouTube Art Department
Production Company
Little Moving Pictures
Art Director
Emily Ann Suvanvej
Yeojin Shin
Associate Creative Director
Jesse Lefkowitz
Creative Director
Chris Bettig
Freelance Illustrator
Leandro Assis
Mathieu Labrecque
Russel Abrahams
Animation Director
Andrew Lebov
Nataly Menjivar
Brand Marketing Manager
Alexa Lioutas
Creative Content & Social Project Manager
Julia Templeman
Creative Producer
May Azcue
Creative Producer, Brand Marketing
Ali Schwartz Balbes
Culture & Trends Manager, US & Canada
Madeline Buxton
Freelance Animator
David Stumpf
Julia Simas
Katherine Pryor
Loris F. Alessandria
Rachel Reid
Freelance Design and Animation
Ariel Costa
Jack Cunningham
Nicolas Menard
James Noellert
Simon Appel
Mayukh Goswami
Global Director, Brand & Social
Marly Ellis
Program Manager
Ash Qualischefski
Senior Brand Marketing Manager, Global
Jake Wright
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